AI-Enhanced Market Intelligence
At HRW, we elevate healthcare market research through using specially selected AI tools, enabling us to answer your research questions in even greater depth. Combining this with our existing strengths in data science and behavioural science allows you to better advance your market understanding and drive strategic decision making. The future is symbiotic.
Navigating the AI Landscape
So, if he had to invent a term, what would it be? His answer is instant: Applied Statistics. Imagine how we might think of AI if it had been called Applied Statistics instead?
That being said, AI is a range of tools that has huge potential to enhance what we do day-to-day. It’s a rapidly evolving space, with many new developments that can be hard to keep up with. It is easy to either feel behind on what the latest developments are or feel overwhelmed with options.
HRW can help you navigate the AI landscape and separate the signal from the noise, allowing you to get the most out of AI for your business needs.
It is our heritage at HRW to test new technologies in research, and all AI tools we use in research have been through thorough testing to ensure they deliver value.
Through extensive validation, we have pinpointed key use cases where AI unlocks new possibilities. Some examples are:
• Improving survey engagement • Seeing large-scale research unfold live • More in-depth analysis combining multiple data sources • Bringing research findings even more to life
The AI solutions in our toolkit have been authenticated to benefit both clients and the HCPs and patients participating in the research. We recently explored some of these AI technologies to understand the benefits, pitfalls, and potential applications within healthcare market research. Follow the links below for more info:
HRW’s use of the Metaverse platform in HCP and Patient Market Research
We’re proud to say that we’re the first healthcare market research agency to conduct full-fledged qualitative focus groups with physicians and patients in the Metaverse, with a focus on the treatment and management of Endometriosis.
The Chatbot: Using AI in Market Research Methodologies
We recently conducted a self-funded study, ostensibly designed to develop a new quantitative approach to concept testing, but also incorporating a chatbot tool; a conversational AI companion who prompts respondents for more information based on the answers to the questions we pose within an online survey.
Generative AI in Healthcare Market Research
Will ChatGPT soon serve as a well-informed, fully-qualified market research respondent, able to talk to our moderators about an endless list of research topics? And does it apply to certain types of market research respondents and not others? Hit the link below to discover our findings.
Progress with perspective
Data Privacy: Collecting, sharing and storing sensitive health data raises ethical concerns around privacy. We have strict data governance measures to ensure the privacy of your data. First, we only use closed systems, ensuring your data is only shared with the platform used for the research, and none of your data is used to train future AI models. Secondly, every new platform is reviewed by our Compliance Team, I.T. Team, and Innovation Teams; and are rigorously tested before we would use them in your research.
Accuracy: A significant problem in AI is that large language models, such as ChatGPT, can sometimes make up answers (i.e. ‘hallucinate’). We mitigate this risk through rigorous validation of outputs, as well as careful selection of tools that have overcome the issue of hallucination.
Our goal is to use AI responsibly, as a tool to drive understanding whilst ensuring accuracy of outputs and privacy of data.
How are we different?
What truly sets us apart is our fusion of specially selected, rigorously tested AI tools with our expertise in behavioural science through HRW Shift.
Our Shift Team have expertise in both healthcare and the unconscious drivers behind human behaviour.
Through this symbiosis of effective use of AI with our deep understanding of human behaviour, we can provide unparalleled insights into your target market.
AI, HI and Be Sci fusion
What truly sets us apart is our fusion of specially selected, rigorously tested AI tools with our expertise in behavioural science through HRW Shift. Our Shift Team have expertise in both healthcare and the unconscious drivers behind human behaviour. Through this symbiosis of effective use of AI with our deep understanding of human behaviour, we can provide unparalleled insights into your target market.
AI to elevate insights
Our use of AI elevates our existing research offerings and uncovers insights not previously possible. Researchers then add nuance and validation, intersecting AI with human intelligence.
Innovation approach
Our established and awarded Innovation team adopt an agile 'test and learn' approach to trialling AI tools and methods - we never use something just for the sake of it.
In house ML specialists and Data Science Teams
We have in house expertise to add value and agility to AI approaches.
Blogs, News, and Insights
HRW 2024 Annual Innovation Challenge
Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every...
Revolutionising Healthcare with AI
I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...
Fraudulent Responses in AI: How We Protect Your Research from AI and Bot-Generated Responses
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
Responsible AI: Harnessing Power, Promoting Safety
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucin...
Leveraging AI to Enhance Market Research
With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...
Demystifying AI: From Fundamentals to Impact
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....
Humanizing Quantitative Research with AI and Augmented Reality
As part of our 3rd Annual Innovation Day Webinar series, Alexandra Kuzmina, Innovation Consultant at NOVA (Tech Innov...
Endometaverse: Doctors and Patients in the Market Research Metaverse
HRW Innovation has recently conducted a pioneering first-of-its-kind study exploring endometriosis with both patients an...
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
EphMRA Newsletter December 2018 – Technology Demystified
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BHBIA Journal September 2017 – Failing to Succeed
Research Magazine December 2014 – Through the looking glass
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