AI-Enhanced Market Intelligence
At HRW, we elevate healthcare market research through using specially selected AI tools, enabling us to answer your research questions in even greater depth. Combining this with our existing strengths in data science and behavioural science allows you to better advance your market understanding and drive strategic decision making. The future is symbiotic.
Navigating the AI Landscape
So, if he had to invent a term, what would it be? His answer is instant: Applied Statistics. Imagine how we might think of AI if it had been called Applied Statistics instead?
That being said, AI is a range of tools that has huge potential to enhance what we do day-to-day. It’s a rapidly evolving space, with many new developments that can be hard to keep up with. It is easy to either feel behind on what the latest developments are or feel overwhelmed with options.
HRW can help you navigate the AI landscape and separate the signal from the noise, allowing you to get the most out of AI for your business needs.
It is our heritage at HRW to test new technologies in research, and all AI tools we use in research have been through thorough testing to ensure they deliver value.
Through extensive validation, we have pinpointed key use cases where AI unlocks new possibilities. Some examples are:
• Improving survey engagement • Seeing large-scale research unfold live • More in-depth analysis combining multiple data sources • Bringing research findings even more to life
The AI solutions in our toolkit have been authenticated to benefit both clients and the HCPs and patients participating in the research. We recently explored some of these AI technologies to understand the benefits, pitfalls, and potential applications within healthcare market research. Follow the links below for more info:
HRW’s use of the Metaverse platform in HCP and Patient Market Research
We’re proud to say that we’re the first healthcare market research agency to conduct full-fledged qualitative focus groups with physicians and patients in the Metaverse, with a focus on the treatment and management of Endometriosis.
The Chatbot: Using AI in Market Research Methodologies
We recently conducted a self-funded study, ostensibly designed to develop a new quantitative approach to concept testing, but also incorporating a chatbot tool; a conversational AI companion who prompts respondents for more information based on the answers to the questions we pose within an online survey.
Generative AI in Healthcare Market Research
Will ChatGPT soon serve as a well-informed, fully-qualified market research respondent, able to talk to our moderators about an endless list of research topics? And does it apply to certain types of market research respondents and not others? Hit the link below to discover our findings.
Progress with perspective
Data Privacy: Collecting, sharing and storing sensitive health data raises ethical concerns around privacy. We have strict data governance measures to ensure the privacy of your data. First, we only use closed systems, ensuring your data is only shared with the platform used for the research, and none of your data is used to train future AI models. Secondly, every new platform is reviewed by our Compliance Team, I.T. Team, and Innovation Teams; and are rigorously tested before we would use them in your research.
Accuracy: A significant problem in AI is that large language models, such as ChatGPT, can sometimes make up answers (i.e. ‘hallucinate’). We mitigate this risk through rigorous validation of outputs, as well as careful selection of tools that have overcome the issue of hallucination.
Our goal is to use AI responsibly, as a tool to drive understanding whilst ensuring accuracy of outputs and privacy of data.
How are we different?
What truly sets us apart is our fusion of specially selected, rigorously tested AI tools with our expertise in behavioural science through HRW Shift.
Our Shift Team have expertise in both healthcare and the unconscious drivers behind human behaviour.
Through this symbiosis of effective use of AI with our deep understanding of human behaviour, we can provide unparalleled insights into your target market.
AI, HI and Be Sci fusion
What truly sets us apart is our fusion of specially selected, rigorously tested AI tools with our expertise in behavioural science through HRW Shift. Our Shift Team have expertise in both healthcare and the unconscious drivers behind human behaviour. Through this symbiosis of effective use of AI with our deep understanding of human behaviour, we can provide unparalleled insights into your target market.
AI to elevate insights
Our use of AI elevates our existing research offerings and uncovers insights not previously possible. Researchers then add nuance and validation, intersecting AI with human intelligence.
Innovation approach
Our established and awarded Innovation team adopt an agile 'test and learn' approach to trialling AI tools and methods - we never use something just for the sake of it.
In house ML specialists and Data Science Teams
We have in house expertise to add value and agility to AI approaches.
Blogs, News, and Insights
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy Koloski, Behavioural ...
Episode 35: Antibiotic Resistance Communications
HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...
Episode 34: Self Nudging
Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...
Episode 31, Part 3: Language and Suicide Ideation
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...
Episode 33: Agony Aunt
Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your busin...
Responsible AI: Harnessing Power, Promoting Safety
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucin...
Leveraging AI to Enhance Market Research
With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...
Demystifying AI: From Fundamentals to Impact
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Bridging the Gap Between Patients and HCPs with Behavioural Science
In the sixth session of our 3rd Annual Celebration of Behavioural Science webinar series, Jeremy Koloski, Senior Behavi...
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
AI Fundamentals
As we all know, AI has become a buzzword over the past year or so. Despite its omnipresence, you may still feel unclear ...
The Power of Language in Healthcare: Humanities @ Work Conference
“Words matter” – a short yet powerful opening sentence by keynote speaker Anantha Shankar (Senior Vice Chancellor ...
Building Bridges: Fostering a Stronger Culture of DE&I in Market Research
This year, HRW had the privilege of being invited to speak on a panel at the BHBIA Spring Event: Building a Strong DE&am...
Navigating Uncertainty: Addressing the Complexities of Predicting Future Prescribing
The further we look into the future, the less certain we become. Consider the following questions: What will you...
World Parkinson’s Day – Reflecting on the Latest Developments
Key Takeaways from 2023 International Congress for Parkinson's and Movement Disorders Research has shown that different...
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