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Episode 29: Common Biases encountered in Patient Research

At HRW, we’ve carried out numerous patient research projects across several different therapy areas. During this research, we’ve discovered some biases affecting patients don’t always come from the patients themselves, but instead reflects the environment surrounding them such as how accessible treatment is and the patients experience with HC...

15 mins
Podcast
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Behavioural Science

Episode 28: Common Biases encountered in HCP Research

HCPs play a key role in driving treatment choice, however even with their extensive knowledge and experience, they’re ...

15 mins
Podcast
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Behavioural Science

Episode 27: Reciprocity

“You scratch my back, I scratch yours”. Standard economics considers individuals selfish, but behavioural economics ...

15 mins
Podcast
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Behavioural Science

Episode 26: Choice Overload

Choice overload can be a tricky thing; whether it’s deciding which chocolate bar to snack on or choosing the right hea...

30 mins
Podcast
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Therapy Area Expertise

Episode 1: Biomarkers in Oncology

The interplay between targeted therapy and a patient’s expression of specific biomarkers is an important aspect to con...

16 mins
Podcast
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Neuroscience

Episode 2: Spotlight on Alzheimer’s Day: Insights from Research

This year, as part of World Azheimer’s Day, Alexandra Petrache, Senior Behavioural Science Analyst and valued member o...

25 mins
Podcast
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Neuroscience

Episode 1: Into The Spotlight

Migraines are actually a debilitating neurological disease, and although they are seen as a common headache disorder, th...

30 mins
Podcast
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Behavioural Science

Episode 25: Your Behavioural Science Questions Answered

Earlier this year, HRW Shift, our team of behavioural scientists, ran its Second Annual Celebration of Behavioural Scien...

20 mins
Podcast
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Behavioural Science

Episode 24: Beyond Traditional Patient Empowerment

Behavioural research has proven that patients can experience a greater treatment journey when a solid support system is ...

20 mins
Podcast
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Behavioural Science

Episode 23: How can we better serve our future selves?

How much does your current self help your future self? Do you often take steps to safeguard your financial future or dev...

30 mins
Podcast
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Behavioural Science

Episode 22: Biases in Sports

Do you wear your lucky shoelaces when you go running? Have you witnessed how a basketball player is hailed as having a &...

30 mins

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