Episode 29: Common Biases encountered in Patient Research
At HRW, we’ve carried out numerous patient research projects across several different therapy areas. During this research, we’ve discovered some biases affecting patients don’t always come from the patients themselves, but instead reflects the environment surrounding them such as how accessible treatment is and the patients experience with HC...
Episode 28: Common Biases encountered in HCP Research
HCPs play a key role in driving treatment choice, however even with their extensive knowledge and experience, they’re ...
Episode 27: Reciprocity
“You scratch my back, I scratch yours”. Standard economics considers individuals selfish, but behavioural economics ...
Episode 26: Choice Overload
Choice overload can be a tricky thing; whether it’s deciding which chocolate bar to snack on or choosing the right hea...
Episode 1: Biomarkers in Oncology
The interplay between targeted therapy and a patient’s expression of specific biomarkers is an important aspect to con...
Episode 2: Spotlight on Alzheimer’s Day: Insights from Research
This year, as part of World Azheimer’s Day, Alexandra Petrache, Senior Behavioural Science Analyst and valued member o...
Episode 1: Into The Spotlight
Migraines are actually a debilitating neurological disease, and although they are seen as a common headache disorder, th...
Episode 25: Your Behavioural Science Questions Answered
Earlier this year, HRW Shift, our team of behavioural scientists, ran its Second Annual Celebration of Behavioural Scien...
Episode 24: Beyond Traditional Patient Empowerment
Behavioural research has proven that patients can experience a greater treatment journey when a solid support system is ...
Episode 23: How can we better serve our future selves?
How much does your current self help your future self? Do you often take steps to safeguard your financial future or dev...
Episode 22: Biases in Sports
Do you wear your lucky shoelaces when you go running? Have you witnessed how a basketball player is hailed as having a &...
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