Vaccine Excellence

Our dedicated team of researchers, passionate about public and preventative health, understand the unique challenges of the vaccine market. From vaccine hesitancy and politicization through the logistics, distribution and administration, we help teams understand what is happening in their markets and what is needed to shift behaviours and attitudes to help vaccines achieve their potential.

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HRW Boost

No other area of healthcare has been as much a victim of its own success. When a vaccine is successful nothing happens.

No side effects, no disease, no sequelae. And few therapies are as fully studied as vaccines have been. Clients then need a collaborative and specialist research partner who can:

Understand and uncover the attitudinal and behavioural constraints and challenges of the markets.

Identify and recruit the relevant audiences which differ by country, including the advisory groups, purchasers, and those who administer.

Contextualise the logistical constraints and requirements of getting vaccines to the point of delivery, and storing vaccines until ready to administer.

Tailor and deliver research with country specific materials and moderators that fully understand their market and various influences.

Vaccine business problems may be complex, but our goal is simple: deliver the right information to get to the heart of our clients’ objectives and to meet all key stakeholders' expectations.

Vaccine technology is evolving rapidly – the first proof of concept studies in “reverse-vaccines” which train the immune system not to attack the body have just been published. These have applications in a variety of auto-immune diseases. At the same time, in the developed world, vaccine acceptance has never been lower.

Whether, in adult, pediatric, seasonal, travel or early phase development we combine our deep vaccine and behavioural science knowledge to provide rich and meaningful insight and clear actionable strategic recommendations for addressing the complexity of vaccines markets.

How are we different? We are:

Vaccine Specialists
Our Vaccine specialist team has 7 researchers with 40+ years of vaccine research experience in markets across the globe. We regularly partner with our behavioural science team, patient focus team, and digital solutions team to access and understand the true drivers of behavior and choice around vaccines.
Industry Experts
Our Vaccine specialist team has completed over 300 projects in the last 10 years spanning the range of buying process, parent hesitancy, pandemic preparedness, communications, packaging. With virtually every stakeholder in the immunization process. We have used a range of qualitative, quantitative and hybrid approaches.
Innovative in approach
Our combination of vaccine expertise with Behavioural Science sets us apart in a competitive global landscape in which behavioral drivers of acceptance and usage, now have a much greater role in a vaccines adoption and success. This integration means we can provide you with clear and actionable recommendations to help ‘nudge’ behaviour. This is supported by HRW Spotlight our proprietary and advanced techniques for patient engagement.
Thought Leaders
We’ve won 12+ international awards, including the EphMRA Excellence in MR Award, Best Use of Innovation (BOBI awards) and Intellus Worldwide Impact Award, and delivered scores of industry abstracts and papers.

HRW Boost Team

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James Roberts

Senior Vice President - Manhattan
James came into market research with an education in international finance and is extremely interested in the business of healthcare. He has been involved in and led teams that focus ...
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James Roberts

Senior Vice President - Manhattan
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Mollie Collett

Research Director - Wallingford
Mollie’s market research background spans both agency and clientside roles and her career is driven by an insatiable curiosity to understand human behaviour and what and how to influence ...
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Mollie Collett

Research Director - Wallingford
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Melissa Reinbold

Vice President - Manhattan
Melissa brings to the HRW Boost Team nearly a decade’s worth of experience leading primary marketing research studies in the vaccine space. She has supported numerous manufacturers across a ...
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Melissa Reinbold

Vice President - Manhattan
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Alicia Crawley

Associate Director - London
With a keen interest in public health, and a desire to make a positive impact on society, Alicia’s market research career has been almost entirely devoted to the healthcare ...
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Alicia Crawley

Associate Director - London
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Annabelle Park

Research Executive - London
Annabelle achieved her degree in Psychology from King’s College London University. While her focus of study was Clinical Psychology, her interest in understanding human behavior led her to a ...
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Annabelle Park

Research Executive - London
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Elyse Klarer

Research Executive - Manhattan
Elyse joined the HRW team with an academic background in life sciences and public health and is currently pursuing her Masters of Public Health at NYU. She is driven by ...
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Elyse Klarer

Research Executive - Manhattan
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Jess Woodhead

Vice President - Manhattan
Jess is a Vice President in the US and works closely with James, overseeing the Boost team. She has a BSc in Biology and a keen interest in preventative health ...
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Jess Woodhead

Vice President - Manhattan
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Imogen Chandler

Senior Research Executive - London
As part of her Biomedical Sciences undergraduate degree, Imogen enrolled onto virology and immunology courses, demonstrating a keen interest in the prevention and treatment of infectious disease. Since joining HRW ...
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Imogen Chandler

Senior Research Executive - London
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