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What do you Meme? What the behavioural science of memes can teach us about communication
COVID-19, and the associated lockdowns, has recalibrated the way we communicate. Our social circles have contracted, face-to-face interaction is rare, and the delight of shouting jokes across a bar is a distant memory. But if there is one form of communication that has thrived over the last year, it is memes. What’s a meme? Memes have come a long...
Battling Bad Design to Make Great Data Shine
The anniversary of the onset of the COVID-19 pandemic in the UK is almost upon us: a full year of curves, charts, and ha...
Infographic: Our Segmentation Philosophy
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Reflections from an “unusual” first year at HRW
Just over one year into her new role as Global Director at HRW, Sue Rees shares her thoughts and reflections on her firs...
Meet the Team: Iona Gillies, Research Executive
In our continued “Meet the Team” series, we introduce Iona Gillies, our newly promoted Research Executive, who refl...
HRW’s Celebration of Behavioural Science 2021
We’re extremely excited to announce our first annual Celebration of Behavioural Science, by HRW Shift- a day of we...
Big 5 personality traits at HRW
The start of a new year is often a time for reflection and setting intentions for development and self-growth. As such, ...
Strength in Numbers: Our Above Average Approach to Segmentation
My journey with segmentation began when I first joined the mmr-group. Much of the research we did was obviously lookin...
Highlights from ASH 2020: Summary
Celebrate the season with HRW’s ‘Lockdown Party’ Video
At the end of 2020 as we head into 2021, we’ve created a video tribute from our team for you to enjoy. For every ...
Healthcare through technology: USC Center for Body Computing conference 2020
How are technologies improving the quality of healthcare? In early October a diverse set of speakers from academic, comm...