Battle of the Bots: Which AI Gives the Best Behaviour Change Advice?
Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptation... or heed their creator’s warnings not to seek advice for important information? To test this out, we pitted ChatGPT and Microsoft Copilot against each other and marked their answers against high-quality behavioural scie...
Novelty Bias
To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...
Behavioural Science in the Wild: HRW Shift Book Club
Academic research into the value and efficacy of using behavioural science to encourage positive behaviour change has sh...
Revolutionising Healthcare with AI
I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...
My Platform is my Legacy: The Power of Social Media Listening for Accessing Patient Reality
Social media. It’s becoming an integral component of our social lives: whether we’re stalking old schoolmates, stayi...
Fraudulent Responses in AI: How We Protect Your Research from AI and Bot-Generated Responses
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Getting to the Heart of it: Lessons from Two Books on Overcoming Tricky Biases in Customer-Centric Research
We all know that understanding and meeting customer needs is key to business success, but what are some of the obstacles...
Small is Beautiful: Optimising Quantitative Approach in Healthcare
If like me, you have previously worked in consumer research, in the first few weeks of working in the pharmaceutical ind...
Patient Engagement in 2024: Reflecting on Fierce Pharma’s Must Haves and Predictions
As researchers, we geek out over new digital technologies & make it our mission to trial innovative research tools. ...
Complexities of Chronic Pain: How do you live with it?
Following on from our earlier blog exploring the difficulties in managing and treating Chronic Pain, we sat down with on...
Key Reflections from The European Conference on Mental Health
Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...
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