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Small is Beautiful: Optimising Quantitative Approach in Healthcare

If like me, you have previously worked in consumer research, in the first few weeks of working in the pharmaceutical industry, you may well have raised the odd eyebrow when presented with a quantitative sample size of 30 respondents.  And whilst you may have initially scoffed at such a paltry base size, after only a few months you will find yourse...

6 mins
Blog
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Digital

Patient Engagement in 2024: Reflecting on Fierce Pharma’s Must Haves and Predictions

As researchers, we geek out over new digital technologies & make it our mission to trial innovative research tools. ...

5 mins
Blog
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Neuroscience

Complexities of Chronic Pain: How do you live with it?

Following on from our earlier blog exploring the difficulties in managing and treating Chronic Pain, we sat down with on...

10 mins
Blog
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Events

Key Reflections from The European Conference on Mental Health

Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...

10 mins
Blog
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Patient Research

Navigating Life’s Journey: Living with Bowel Cancer

As part of Patient Panorama’s commitment to listen to patients, our ‘Patient Voice’ series aims to shine a spotlig...

31 mins
Blog
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Digital

Key Takeaways from The Digital Pharma Innovation Conference

The team attended the DPI conference, which covered hot topics from how to engage with HCPs in a post COVID era, through...

7 mins
Blog
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Patient Research

Breaking Through Simple Appeal with Sticky Metrics and AI

As a researcher, you’ll probably be familiar with the halo effect, a cognitive bias whereby positive impressions of a ...

6 mins
Blog
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Events

Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits

As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...

8 mins
Blog
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Neuroscience

A User Guide: How To Live With Epilepsy

My name is Kirsty Page, and I have epilepsy.   It does seem somewhat dramatic to say it out loud like that; it feels...

10 mins
Innovation
Blog
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Digital

Generative AI in Healthcare Market Research

Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...

10 mins
Blog
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Patient Research

Through the Eyes of a Clinical Trial Patient

At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...

6 mins

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