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Key Takeaways from UCL Behaviour Change Conference 2026
From 17-19 July 2026, UCL's 10th International Behaviour Change Conference took place in Lisbon, Portugal. A highlight of the behavioural science calendar, the event brought together more than 300 delegates from 44 countries to showcase work translating behavioural science (BeSci) into solutions for some of today's greatest societal, environmental ...
Digital Health and Wearable Technology: How Prevention is Reshaping Healthcare
What if the most important moment in healthcare happens before a diagnosis is ever made? Healthcare systems continue ...
World Brain Day 2026: Brain Health Access for All
Every year on 22nd July, World Brain Day brings together healthcare professionals, researchers, patient advocates, careg...
Bias in Healthcare Market Research: What the World Cup’s Bandwagon Effect Can Teach Us
Over the past month, the World Cup has taken over everyday life. Fans from all over the world have come together to shar...
AI Patient Proxies: The New HCP Mistake
Why do we continue to assume that patients themselves aren’t the best source for understanding the lived experience? ...
Healthcare in the Age of Data Abundance: How Behavioural Science Drives Better Decisions
We live in a world of abundance. Abundance of food, technology, health innovation, content, data and, increasingly, in...
Reflections on ASCO 2026
This year’s ASCO theme focused on The Science and Practice of Translation: Improving Cancer Outcomes Worldwide. At its...
Why UX Research Matters in Healthcare
UX (user experience) research is becoming more important in healthcare as both consumer and clinical technologies expand...
Being Heard Is Not The Same As Being Understood: The Hidden Gaps in Patient Experience
In our recent video piece, Josie shared her experience of navigating a long and uncertain path to diagnosis- one marked...
What Behavioural Science Reveals About Healthcare Decision Making
Planning a holiday should be simple. You pick a destination, book the trip and relax. However, in reality it rarely work...
Father’s Day and Behavioural Science: The “Invisible” Side of Fatherhood
Let’s start with a question: When you think about what a good dad does, what comes to mind? Most people naturally...