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Oncology
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Melanoma Matters: From Prevention to Progress 

Melanoma is one of the most serious forms of skin cancer, but with the right knowledge and tools, prevention and early detection can make a life-saving difference. Whether you’ve experienced melanoma firsthand or are simply looking to protect yourself and others, understanding the latest developments in melanoma prevention is essential. This summ...

3 mins
Behavioural science
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Behavioural Science

Shift Summer Book Club: Rule Makers and Rule Breakers 

HRW Shift is a multi-cultural team hailing from the US, UK, Australia, India, Italy, Israel and China, we often discover...

13 mins
Neuroscience
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Neuroscience

Myasthenia Gravis: Key Insights from EAN Congress 2025

HRW Synapse, our in-house specialist neuroscience team, attended the EAN Congress 2025, uncovering fresh perspectives on...

3 mins
Behavioural science
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Behavioural Science

From Stadiums to Clinics: How Social Proof Is Shaping Perception 

Professional women’s football has long faced an uphill battle. It has been dismissed by media figures who should have ...

4 mins
Oncology
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Oncology

Skin Cancer Awareness: Small Changes, Big Impact

Sun safety campaigns have long relied on awareness and education, but what if the real key to lasting change lies in our...

2 mins
AI Sustainability
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AI

The Environmental Impact of AI

Have you seen the claims on social media?  • “Every AI response consumes a bottle of water.” • “ChatGPT i...

6 mins
Oncology
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Oncology

Insights and Opportunities for Pharma Leaders Across the Lung Cancer Space

Why Early Detection Is Critical Lung cancer remains the deadliest cancer globally, with nearly 2.5 million new cases di...

3 mins
Oncology
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Oncology

Skin Cancer Awareness: Why Protecting Your Skin This Summer Is More Important Than Ever

Skin cancer is the most common group of cancers worldwide, and with summer in full swing, it is a timely reminder of jus...

3 mins
AI
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AI

How Far Can AI Go Without the Right Questions?

AI needs a rebrand. Two letters fail to capture the breadth and depth of what it is and what it can offer, echoing the w...

5 mins
Behavioural science
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Behavioural Science

Understanding the Hot-Cold Empathy Gap

What Is the Hot Cold Empathy Gap? We like to believe we make rational decisions, but current emotional state plays a ...

2 mins
Quantitative Excellence
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Quantitative Excellence

Quantitative Data: Rethinking the Norm

When it comes to understanding if a product or concept is good enough, normative data is a helpful place to start. It te...

2 mins