Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their facial expressions is very enticing. Whilst facial coding looks promising on the surface, the science just doesn’t support it. This article explains why facial coding technology and ‘insights’ do not stand up to scrutiny....
Navigating the Risks of AI in Market Research
The explosion in AI tools over the last 2 years has brought with it numerous new abilities as well as efficiencies withi...
AI Fundamentals
As we all know, AI has become a buzzword over the past year or so. Despite its omnipresence, you may still feel unclear ...
Battle of the Bots: Which AI Gives the Best Behaviour Change Advice?
Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptat...
Revolutionising Healthcare with AI
I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...
Fraudulent Responses in AI: How We Protect Your Research from AI and Bot-Generated Responses
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...