Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importance of clinical trial participants. Without them, advancements would not be possible and expressing gratitude is an important value. However, designing a trial experience that serves patients’ needs and supports their journey is...
Appeal to Authority
Three students were discussing an upcoming history exam. The first student said, "I'm not sure about this answer, but I ...
Boys Don’t Cry: The Impact of Gender Norms Within Psychiatry
Think back to the last time that you took a sick day – at what moment did you become certain that you were ill? Was th...
It’s Only Natural: Dissecting The Appeal to Nature Fallacy
Nature knows best You know the scene. Lulled by David Attenborough dulcet tones, you watch as a pack of wildebeest graz...
The Story of Projection Bias: How our emotions today can lead to potentially fatal outcomes
At the time of writing, it is September 21 in New York – the time of year where you would ordinarily expect the heat o...
HRW Shift Summer Book Club: The Power of Regret
No regrets. It’s a common tattoo and mantra for many people who want to seize the day. But what if regret wasn’t suc...
The Best of Behavioural Science: Our Experience from Two Conferences
From June 6-10, members of HRW Shift, our in-house behavioural science consultancy team attended not just one, but two b...
COVID-19 and Behavioural Science: Why Nudges are More Crucial than Ever Before
COVID-19: Past and Present Think back to the reactions when the COVID-19 crisis first emerged. Governments in disarray, ...
BSPHN Annual Conference: Tackling Health Inequality with Behavioral Science
Many fascinating behavioral scientists came together at this year’s annual BSPHN virtual conference—titled Colla...
Introducing the Psyche-mentation – Turbo charging your segmentation studies with behavioural science
Introducing the Psyche-mentation At HRW Shift, HRW’s internal team of behavioural science experts, we see the appl...
Introducing the Mooning Effect: The Ostrich Effect’s Dark Side
This article proposes a newly defined concept, the ‘mooning effect’, to represent and highlight external consequence...
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