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Through the Eyes of a Clinical Trial Patient

At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importance of clinical trial participants. Without them, advancements would not be possible and expressing gratitude is an important value. However, designing a trial experience that serves patients’ needs and supports their journey is...

6 mins
Blog
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Behavioural Science

Appeal to Authority

Three students were discussing an upcoming history exam. The first student said, "I'm not sure about this answer, but I ...

9 mins
Blog
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Behavioural Science

Boys Don’t Cry: The Impact of Gender Norms Within Psychiatry

Think back to the last time that you took a sick day – at what moment did you become certain that you were ill? Was th...

7 mins
Blog
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Behavioural Science

It’s Only Natural: Dissecting The Appeal to Nature Fallacy

Nature knows best You know the scene. Lulled by David Attenborough dulcet tones, you watch as a pack of wildebeest graz...

9 mins
Blog
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Behavioural Science

The Story of Projection Bias: How our emotions today can lead to potentially fatal outcomes

At the time of writing, it is September 21 in New York – the time of year where you would ordinarily expect the heat o...

10 mins
Blog
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Behavioural Science

HRW Shift Summer Book Club: The Power of Regret

No regrets. It’s a common tattoo and mantra for many people who want to seize the day. But what if regret wasn’t suc...

8 mins
Blog
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Behavioural Science

The Best of Behavioural Science: Our Experience from Two Conferences

From June 6-10, members of HRW Shift, our in-house behavioural science consultancy team attended not just one, but two b...

5 mins
Blog
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Behavioural Science

COVID-19 and Behavioural Science: Why Nudges are More Crucial than Ever Before

COVID-19: Past and Present Think back to the reactions when the COVID-19 crisis first emerged. Governments in disarray, ...

8 mins
Blog
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Behavioural Science

BSPHN Annual Conference: Tackling Health Inequality with Behavioral Science

Many fascinating behavioral scientists came together at this year’s annual BSPHN virtual conference—titled Colla...

5 mins
Blog
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Behavioural Science

Introducing the Psyche-mentation – Turbo charging your segmentation studies with behavioural science

Introducing the Psyche-mentation At HRW Shift, HRW’s internal team of behavioural science experts, we see the appl...

6 mins
Blog
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Behavioural Science

Introducing the Mooning Effect: The Ostrich Effect’s Dark Side

This article proposes a newly defined concept, the ‘mooning effect’, to represent and highlight external consequence...

9 mins

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