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What Your Smartwatch Reveals About Human Behaviour: Patient Engagement
Millions of people wear smartwatches to track their health, fitness and wellbeing. Yet their greatest success may have little to do with the technology itself. The real innovation lies in something much simpler: they help people see the impact of their actions. A smartwatch turns behaviours that would otherwise go unnoticed into clear, measurable o...
The Missing Step in Healthcare Marketing: Why Behavioural Diagnosis Is So Important
"We need to improve the messaging." It's a common response when healthcare campaigns fail to generate the outcomes e...
Oncology Decision-Making: The Hidden Psychological Factors Influencing Treatment Choices
Oncology has a reputation as one of the most rigorous areas of medicine. It runs on biomarkers, trial data, and treatmen...
Key Takeaways from UCL Behaviour Change Conference 2026
From 17-19 July 2026, UCL's 10th International Behaviour Change Conference took place in Lisbon, Portugal. A highlight o...
Digital Health and Wearable Technology: How Prevention is Reshaping Healthcare
What if the most important moment in healthcare happens before a diagnosis is ever made? Healthcare systems continue ...
Bias in Healthcare Market Research: What the World Cup’s Bandwagon Effect Can Teach Us
Over the past month, the World Cup has taken over everyday life. Fans from all over the world have come together to shar...
Healthcare in the Age of Data Abundance: How Behavioural Science Drives Better Decisions
We live in a world of abundance. Abundance of food, technology, health innovation, content, data and, increasingly, in...
What Behavioural Science Reveals About Healthcare Decision Making
Planning a holiday should be simple. You pick a destination, book the trip and relax. However, in reality it rarely work...
Father’s Day and Behavioural Science: The “Invisible” Side of Fatherhood
Let’s start with a question: When you think about what a good dad does, what comes to mind? Most people naturally...
Music and Mental Health: The Science Behind It
Most of us already use music to manage how we feel. We listen to it to calm down, to focus, to feel understood, or to re...
The Behavioural Science in Parenting
When Mothers day creeps up, you normally send flowers, make a call, or say thanks for all the support. Although we often...