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Implicit Bias: The Hippocampus and Pattern Completion

The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emotional processing. It is located in the medial temporal lobe, near the centre of the brain. The hippocampus has a distinctive shape that resembles a seahorse, which is why it is named after the Greek word for seahorse. The hippoc...

5 mins
Blog
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Behavioural Science

Battle of the Bots: Which AI Gives the Best Behaviour Change Advice?

Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptat...

7 mins
Blog
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Behavioural Science

Novelty Bias

To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...

12 mins
Blog
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Behavioural Science

Behavioural Science in the Wild: HRW Shift Book Club

Academic research into the value and efficacy of using behavioural science to encourage positive behaviour change has sh...

11 mins
Blog
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Behavioural Science

Getting to the Heart of it: Lessons from Two Books on Overcoming Tricky Biases in Customer-Centric Research

We all know that understanding and meeting customer needs is key to business success, but what are some of the obstacles...

7 mins
Blog
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Events

Key Reflections from The European Conference on Mental Health

Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...

10 mins
Blog
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Events

Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits

As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...

8 mins
Blog
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Patient Research

Through the Eyes of a Clinical Trial Patient

At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...

6 mins
Blog
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Behavioural Science

Appeal to Authority

Three students were discussing an upcoming history exam. The first student said, "I'm not sure about this answer, but I ...

9 mins
Blog
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Behavioural Science

Boys Don’t Cry: The Impact of Gender Norms Within Psychiatry

Think back to the last time that you took a sick day – at what moment did you become certain that you were ill? Was th...

7 mins
Blog
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Behavioural Science

It’s Only Natural: Dissecting The Appeal to Nature Fallacy

Nature knows best You know the scene. Lulled by David Attenborough dulcet tones, you watch as a pack of wildebeest graz...

9 mins

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