Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing oncology advertising concepts and messages within healthcare professionals for over 20 years. Below are six tips to help guide you through your concepting test practices. Want to learn more about what our team of oncology experts, HRW OR:BIT, can do for your oncology concept and message testing? Read about our onc...
Random Acts of Medicine: Book Review
Random Acts of Medicine, written by physician and policy researcher Christopher Worsham and physician-economist Anupam (...
Mentoring at Google, Behave London Ideation Workshop: A Day in the Life of a Behavioural Scientist
As one of the leading healthcare market research agencies, we’ve been given several opportunities to speak at key even...
The Power of Language in Healthcare: Humanities @ Work Conference
“Words matter” – a short yet powerful opening sentence by keynote speaker Anantha Shankar (Senior Vice Chancellor ...
Implicit Bias: The Hippocampus and Pattern Completion
The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emoti...
Battle of the Bots: Which AI Gives the Best Behaviour Change Advice?
Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptat...
Novelty Bias
To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...
Behavioural Science in the Wild: HRW Shift Book Club
Academic research into the value and efficacy of using behavioural science to encourage positive behaviour change has sh...
Getting to the Heart of it: Lessons from Two Books on Overcoming Tricky Biases in Customer-Centric Research
We all know that understanding and meeting customer needs is key to business success, but what are some of the obstacles...
Key Reflections from The European Conference on Mental Health
Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...
Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits
As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...
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