Implicit Bias: The Hippocampus and Pattern Completion
The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emotional processing. It is located in the medial temporal lobe, near the centre of the brain. The hippocampus has a distinctive shape that resembles a seahorse, which is why it is named after the Greek word for seahorse. The hippoc...
Battle of the Bots: Which AI Gives the Best Behaviour Change Advice?
Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptat...
Novelty Bias
To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...
Behavioural Science in the Wild: HRW Shift Book Club
Academic research into the value and efficacy of using behavioural science to encourage positive behaviour change has sh...
Getting to the Heart of it: Lessons from Two Books on Overcoming Tricky Biases in Customer-Centric Research
We all know that understanding and meeting customer needs is key to business success, but what are some of the obstacles...
Key Reflections from The European Conference on Mental Health
Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...
Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits
As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
Appeal to Authority
Three students were discussing an upcoming history exam. The first student said, "I'm not sure about this answer, but I ...
Boys Don’t Cry: The Impact of Gender Norms Within Psychiatry
Think back to the last time that you took a sick day – at what moment did you become certain that you were ill? Was th...
It’s Only Natural: Dissecting The Appeal to Nature Fallacy
Nature knows best You know the scene. Lulled by David Attenborough dulcet tones, you watch as a pack of wildebeest graz...
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