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Shift Summer Book Club: Rule Makers and Rule Breakers
HRW Shift is a multi-cultural team hailing from the US, UK, Australia, India, Italy, Israel and China, we often discover unique nuances in the way we all think and behave. Our team’s cultural diversity deepens the way we understand human behaviour, and it often leads us to reflect on how these differences shape our thoughts, behaviours and ways o...
From Stadiums to Clinics: How Social Proof Is Shaping Perception
Professional women’s football has long faced an uphill battle. It has been dismissed by media figures who should have ...
Understanding the Hot-Cold Empathy Gap
What Is the Hot Cold Empathy Gap? We like to believe we make rational decisions, but current emotional state plays a ...
Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing communication campaigns with healthcare professionals for over 20 years. Below are six tips...
Random Acts of Medicine: Book Review
Random Acts of Medicine explores a range of fascinating case studies detailing the authors’ natural experiments reveal...
Mentoring at Google: A Day in the Life of a Behavioural Scientist
As one of the leading healthcare market research agencies, we have had the chance to speak at industry leading events li...
The Power of Language in Healthcare
“Words matter” – a short yet powerful opening sentence by keynote speaker Anantha Shankar (Senior Vice Chancellor ...
Implicit Bias: The Hippocampus and Pattern Completion
The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emoti...
Battle of the Bots: Which AI Gives the Best Behaviour Change?
Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptat...
Novelty Bias
To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...
Behavioural Science in the Wild: HRW Shift Book Club
Academic research into the value and efficacy of using behavioural science to encourage positive behaviour change has sh...