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Manipulating Data in Healthcare
When we hear big numbers in the news, they often grab our attention. For example, on Tuesday, 11th November, 1,200 flights were cancelled across 40 major U.S. airports due to staffing shortages caused by a government shutdown. That sounds alarming, right? But here’s the catch: those cancellations represented only 6% of total flights. In other ...
Bringing Rigour to Behavioural Interventions in a Digital World
The digital healthcare market is growing fast: from digital therapeutics and AI diagnostic tools to patient smartphone a...
Misattribution of Arousal
What Is Misattribution of Arousal? Ever felt your heart race, palms sweat, and breath quicken, only to misread the caus...
What Social Currency Can Teach Us About Health Behaviours
Why are people spending £15 on matcha lattes or chasing limited edition trainers? It is not just about taste or trends,...
Motivation and Behavioural Science: How to Build Habits That Stick
Ever started the day in your gym gear but never made it out the door? Or stocked your fridge with healthy snacks, only t...
The Power of Connection
A New Chapter With the opening of our new office space in London, we’ve been reflecting on what really makes a workpl...
Availability Bias in Healthcare
What is the Availability Bias? At HRW Shift, we know the Availability bias is our tendency to judge how likel...
Shift Summer Book Club: Rule Makers and Rule Breakers
HRW Shift is a multi-cultural team hailing from the US, UK, Australia, India, Italy, Israel and China, we often discover...
From Stadiums to Clinics: How Social Proof Is Shaping Perception
Professional women’s football has long faced an uphill battle. It has been dismissed by media figures who should have ...
Understanding the Hot-Cold Empathy Gap
What Is the Hot Cold Empathy Gap? We like to believe we make rational decisions, but current emotional state plays a ...
Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing communication campaigns with healthcare professionals for over 20 years. Below are six tips...