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How to Better Patient Engagement in Healthcare
Struggling to influence patient adherence or prescribing decisions? You’re not alone. Many healthcare professionals rely on facts and data, only to find patients resisting, even doubling down on their original choices. Why does this happen? Because humans aren’t driven primarily by logic. We’re guided by emotion and intuition. The Rider...
Why Over-Explaining Matters for Healthcare Marketing
Have you noticed how TV characters are suddenly spelling everything out? Repeating plans, narrating their thoughts, and ...
HIV Insights: What You Need to Know to Drive Impact
World AIDS Day reminds us that HIV is not over. More than 40 million people globally live with HIV, and disruptions in f...
Manipulating Data in Healthcare
When we hear big numbers in the news, they often grab our attention. For example, on Tuesday, 11th November, 1,200 fligh...
Bringing Rigour to Behavioural Interventions in a Digital World
The digital healthcare market is growing fast: from digital therapeutics and AI diagnostic tools to patient smartphone a...
Misattribution of Arousal
What Is Misattribution of Arousal? Ever felt your heart race, palms sweat, and breath quicken, only to misread the caus...
What Social Currency Can Teach Us About Health Behaviours
Why are people spending £15 on matcha lattes or chasing limited edition trainers? It is not just about taste or trends,...
Motivation and Behavioural Science: How to Build Habits That Stick
Ever started the day in your gym gear but never made it out the door? Or stocked your fridge with healthy snacks, only t...
The Power of Connection
A New Chapter With the opening of our new office space in London, we’ve been reflecting on what really makes a workpl...
Availability Bias in Healthcare
What is the Availability Bias? At HRW Shift, we know the Availability bias is our tendency to judge how likel...
Shift Summer Book Club: Rule Makers and Rule Breakers
HRW Shift is a multi-cultural team hailing from the US, UK, Australia, India, Italy, Israel and China, we often discover...