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Getting to the Heart of it: Lessons from Two Books on Overcoming Tricky Biases in Customer-Centric Research
We all know that understanding and meeting customer needs is key to business success, but what are some of the obstacles that can get in our way? Together, members of our in-house behavioural science team HRW Shift, Dr Alexandra Petrache and Oliver Day, delve deep into this topic via two insightful books by thought-leaders in customer-centric resea...
Key Reflections from The European Conference on Mental Health
Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...
Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits
As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
Appeal to Authority
Three students were discussing an upcoming history exam. The first student said, "I'm not sure about this answer, but I ...
Boys Don’t Cry: The Impact of Gender Norms Within Psychiatry
Think back to the last time that you took a sick day – at what moment did you become certain that you were ill? Was th...
It’s Only Natural: Dissecting The Appeal to Nature Fallacy
Nature knows best You know the scene. Lulled by David Attenborough dulcet tones, you watch as a pack of wildebeest graz...
The Story of Projection Bias: How our emotions today can lead to potentially fatal outcomes
At the time of writing, it is September 21 in New York – the time of year where you would ordinarily expect the heat o...
HRW Shift Summer Book Club: The Power of Regret
No regrets. It’s a common tattoo and mantra for many people who want to seize the day. But what if regret wasn’t suc...
The Best of Behavioural Science: Our Experience from Two Conferences
From June 6-10, members of HRW Shift, our in-house behavioural science consultancy team attended not just one, but two b...
COVID-19 and Behavioural Science: Why Nudges are More Crucial than Ever Before
COVID-19: Past and Present Think back to the reactions when the COVID-19 crisis first emerged. Governments in disarray, ...