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HRW Presents on Behavioural Economics at EphMRA
At the European Pharmaceutical Market Research Association (EphMRA) conference in Frankfurt, July 22nd, HRW presented a well-attended paper on applied behavioural economics in pharmaceutical market research, titled ‘Let’s get it out of our system’. In the main-stage paper, Andrew Bajorek and Katy Irving presented the science-driven case for h...
What ‘#TheDress’ can teach about research
This month on the Internet a big debate erupted over a photo of a dress that created an optical illusion; some saw the d...