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How Digital Health Solutions Support Patient Behaviour Change
In the world of pharmaceuticals, building habits is key for supporting patient outcomes, and digital health solutions can support patient behaviour change. Whether it’s taking medications, going to appointments or maintaining a healthier lifestyle, positive long-term habits support overall health. However, when aiming to achieve health goals, mak...
The Five DTx Success Factors
Healthcare is part of our everyday lives, whether it’s taking medication, going for a run, or tracking sleep. But as d...
DTC Marketing in Healthcare: Breaking Through the Noise
Direct-to-Consumer marketing is becoming a critical capability for healthcare brands. As regulatory change, digital acce...
Bringing Rigour to Behavioural Interventions in a Digital World
The digital healthcare market is growing fast: from digital therapeutics and AI diagnostic tools to patient smartphone a...
Digital Empathy: Analysing Linguistic and Emotional Patterns in AI-Simulated Medical Consultations
Ever wonder how to access the reality of Doctor-Patient interactions? Borrowing from chatbot approaches that have b...
Concept to Adoption: How to Master Pharma Digital Engagement
Digital engagement is transforming how pharmaceutical companies connect with patients and HCPs. With the rise of digital...
Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their...
Patient Engagement in 2024: Reflecting on Fierce Pharma’s Must Haves and Predictions
As researchers, we geek out over new digital technologies & make it our mission to trial innovative research tools. ...
Key Takeaways from The Digital Pharma Innovation Conference
The team attended the DPI conference, which covered hot topics from how to engage with HCPs in a post COVID era, through...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Exploring Digital Medicines And Their Future In Psychiatry
Context in the Disease Area Psychiatric conditions are extremely complex diseases which aren’t always well understood ...