Facial Coding: Can You Judge a Book By Its Cover?
The idea that you can read someone’s emotions from their facial expressions is very enticing. Whilst facial coding looks promising on the surface, the science just doesn’t support it. This article explains why facial coding technology and ‘insights’ do not stand up to scrutiny. What is facial coding in the context of market resea...
Patient Engagement in 2024: Reflecting on Fierce Pharma’s Must Haves and Predictions
As researchers, we geek out over new digital technologies & make it our mission to trial innovative research tools. ...
Key Takeaways from The Digital Pharma Innovation Conference
The team attended the DPI conference, which covered hot topics from how to engage with HCPs in a post COVID era, through...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Exploring Digital Medicines And Their Future In Psychiatry
Context in the Disease Area Psychiatric conditions are extremely complex diseases which aren’t always well understood ...
Digital from Start to Finish Part 3: Digital outputs
Since we know autumn is a key time for campaign and marketing strategy, we are publishing a 3-part series of blogs about...
Digital from Start to Finish Part 2: Making the most of digital research tools
Digital from Start to Finish Part 1: Integrated digital campaign strategy
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