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Reflections on ASCO 2026
This year’s ASCO theme focused on The Science and Practice of Translation: Improving Cancer Outcomes Worldwide. At its core, this centred on translating laboratory breakthroughs into everyday clinical practice, with an aspiration to reach every patient, in every cancer, everywhere. Beyond exciting updates and standing ovations, the focus on ...
Key Questions in Oncology: Insights from ESMO 2025
ESMO 2025 brought together the brightest minds in oncology to explore the future of cancer care. With so much data and d...
Precision Medicine: European Academy of Neurology Congress
Earlier this year, I attended the European Academy of Neurology Congress. Over the five-day event, I noticed many discus...
Mentoring at Google: A Day in the Life of a Behavioural Scientist
As one of the leading healthcare market research agencies, we have had the chance to speak at industry leading events li...
Key Reflections from The European Conference on Mental Health
Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...
Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits
As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research
Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...
ASH Conference 2022: Key Takeaways
My experience at the 64th annual ASH Meeting and Exposition was marked by a series of firsts: My first time attending an...
Exploring Mental Health: Our Key Takeaway Messages From The Mental Health Conference 2022
At HRW, maintaining and improving mental health is part of our mission statement. To keep to this central goal and to up...
ESMO 2022 Reflections: Tumour Infiltrating Lymphocytes (TILs) Step into the Spotlight
Attending my first in-person oncology conference since COVID struck was a fantastic experience — ESMO Congress 2022 ...