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Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing communication campaigns with healthcare professionals for over 20 years. Below are six tips to help guide you as you look to engage your customers: 1.Know Your Audience Endpoints like OS and PFS are vital for specialists, however, busy generalists and Allied Health Professionals (NP/PAs, nurses, etc.) can be unfamilia...
Navigating Life’s Journey: Living with Bowel Cancer
As part of Patient Panorama’s commitment to listen to patients, our ‘Patient Voice’ series aims to shine a spotlig...
Why We Joined OR:BIT
Earlier this year, HRW were once again able to extend the team and welcome Blaine Siegel, Field Project Coordinator, and...
A Personal Journey with Cancer
Introduction by Kirsty Page (OR:BIT member and Associate Director) I am proud to be part of HRW’s speciality On...
Infographic: HRW OR:BIT share their thoughts on emerging topics from the 2021 ASCO Conference
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ASCO 2021: Hitting Cancer Hard Early; Bringing Therapies into the Adjuvant Setting
Like last year, the 2021 American Society of Clinical Oncology (ASCO) conference was held virtually, from June 4-8. Hear...
The Impact of COVID-19 on Cancer Care: One Year On
In March 2020, it became apparent that across the world, our lives were going to change significantly though few of us w...
Reflections on ASCO 2020: JAVELIN: Avelumab Hits the Mark in Urothelial Cancer
As the world faces the COVID-19 global pandemic, the theme of ASCO 2020, Unite and Conquer, has never been more apt. Alt...
Big data and social media listening: Is there a future for traditional healthcare market research?
A number of years back some very wild claims were being made about the future of big data. Some were suggesting that tra...
HRW and Oncology: Why we love what we do
Our dedicated squad of oncology enthusiasts, HRW OR:BIT (Oncology Research : Business Intelligence Team), focus predomin...
What happens to the drug industry when we cure cancer?
Oncology is a complex and ever-evolving therapy area that, similar to the disease itself, keeps mutating and changing at...