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Patient Engagement in 2024: Reflecting on Fierce Pharma’s Must Haves and Predictions

As researchers, we geek out over new digital technologies & make it our mission to trial innovative research tools. Fortunately, we have our Patient Panorama & Digital Teams working in collaboration to ensure that we maintain the humanity needed to engage patients where they are and generate the strongest insights. Keeping our ear to the...

5 mins
Blog
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Life at HRW

Complexities of Chronic Pain: How do you live with it?

Following on from our earlier blog exploring the difficulties in managing and treating Chronic Pain, we sat down with on...

10 mins
Blog
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Patient Research

Navigating Life’s Journey: Living with Bowel Cancer

As part of Patient Panorama’s commitment to listen to patients, our ‘Patient Voice’ series aims to shine a spotlig...

31 mins
Blog
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Patient Research

Breaking Through Simple Appeal with Sticky Metrics and AI

As a researcher, you’ll probably be familiar with the halo effect, a cognitive bias whereby positive impressions of a ...

6 mins
Blog
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Neuroscience

A User Guide: How To Live With Epilepsy

My name is Kirsty Page, and I have epilepsy.   It does seem somewhat dramatic to say it out loud like that; it feels...

10 mins
Innovation
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Digital

Generative AI in Healthcare Market Research

Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...

10 mins
Blog
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Patient Research

Through the Eyes of a Clinical Trial Patient

At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...

6 mins
Blog
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Conferences

Sharing is Caring: The Future of Decision Making

As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...

10 mins
Digital
Blog
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Conferences

Key Takeaways from Digital Health World Congress 2023

One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...

5 mins
Blog
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Innovation

The Chatbot: Using AI in Market Research Methodologies

Let’s have a chat We’re all talking about it!  The launch of open AI platforms like ChatGPT has caused much exci...

4 mins
Blog
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Conferences

Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research

Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...

5 mins

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