Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 digital healthcare products out there compared to about 20,000 pharma products. That shows what huge competition there is for attention in the digital health space. I think it also demonstrates the passion and tenacity that healt...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research
Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...
Schizophrenia: Our Multi-Faceted Approach to Recruiting Hard to Reach Patient Populations
24th May represents World Schizophrenia Awareness Day- which is a day dedicated to raising awareness for a mental health...
Huntington’s Disease: Under the Microscope
Huntington’s disease (HD), also known as Huntington’s chorea, is an inherited neurodegenerative disorder that gradua...
Ageing and the Brain: Could Ageing be a Disease?
Ageing is thought to be our inevitable fate – an accumulation of wisdom, as well as mutations that reside in our DNA w...
Boys Don’t Cry: The Impact of Gender Norms Within Psychiatry
Think back to the last time that you took a sick day – at what moment did you become certain that you were ill? Was th...
It’s Only Natural: Dissecting The Appeal to Nature Fallacy
Nature knows best You know the scene. Lulled by David Attenborough dulcet tones, you watch as a pack of wildebeest graz...
Complexities of Chronic Pain: How Do You Believe It and Treat It, If You Can’t See It?
Exploring Pain Pain, while unpleasant, is a crucial component of our survival. Without pain, we would have no motivat...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister compa...
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