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Sharing is Caring: The Future of Decision Making
As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selection that researchers in oncology are committed to the pursuit of balancing benefit vs burden of therapy. Both the PROSPECT and SONIA trials, along with many others, propose the opportunity to de-escalate care by demonstrating how...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research
Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...
Schizophrenia: Our Multi-Faceted Approach to Recruiting Hard to Reach Patient Populations
24th May represents World Schizophrenia Awareness Day- which is a day dedicated to raising awareness for a mental health...
Huntington’s Disease: Under the Microscope
Understanding Huntington's Disease Huntington’s disease (HD), also known as Huntington’s chorea, is an inherited ne...
Ageing and the Brain: Could Ageing be a Disease?
Ageing is thought to be our inevitable fate – an accumulation of wisdom, as well as mutations that reside in our DNA w...
Boys Don’t Cry: The Impact of Gender Norms Within Psychiatry
Think back to the last time that you took a sick day – at what moment did you become certain that you were ill? Was th...
It’s Only Natural: Dissecting The Appeal to Nature Fallacy
Nature knows best You know the scene. Lulled by David Attenborough dulcet tones, you watch as a pack of wildebeest graz...
Complexities of Chronic Pain: How Do You Believe It and Treat It, If You Can’t See It?
Exploring Pain Pain, while unpleasant, is a crucial component of our survival. Without pain, we would have no motivat...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...