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HIV Insights: What You Need to Know to Drive Impact
World AIDS Day reminds us that HIV is not over. More than 40 million people globally live with HIV, and disruptions in funding and services risk reversing decades of progress. Keeping HIV on the global health agenda is essential, and that starts with understanding the latest HIV insights. HIV Is Not Over Despite decades of progress, HIV remains a...
The Power of Social Media Listening for Accessing Patient Reality
Social media. It’s becoming an integral component of our social lives: whether we’re stalking old schoolmates, stayi...
Fraudulent Responses in AI
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Breaking Through Simple Appeal with Sticky Metrics and AI
As a researcher, you’ll probably be familiar with the halo effect, a cognitive bias whereby positive impressions of a ...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
Sharing is Caring: The Future of Decision Making
As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
Schizophrenia: Our Multi-Faceted Approach to Recruiting Hard to Reach Patient Populations
24th May represents World Schizophrenia Awareness Day- which is a day dedicated to raising awareness for a mental health...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...