Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea has become particularly disruptive – that we will be able use ChatGPT and other such open AI platforms as a source of data collection, rather than just a tool to aid in the collection process. In other words, that ChatGPT wi...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
Sharing is Caring: The Future of Decision Making
As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
Schizophrenia: Our Multi-Faceted Approach to Recruiting Hard to Reach Patient Populations
24th May represents World Schizophrenia Awareness Day- which is a day dedicated to raising awareness for a mental health...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
The Patient Voice in Major Depressive Disorder (MDD): Social Media Listening vs. Google Trends Analysis
Here at HRW we love to seek out the most innovative methodologies and ‘stress test’ them to ensure robustness in dat...
A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister compa...
Infographic: Our Segmentation Philosophy
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Strength in Numbers: Our above average approach to segmentation
My journey with segmentation began when I first joined the mmr-group. Much of the research we did was obviously lookin...
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