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The Heart and Soul of the Digital User Experience (UX)

I was recently listening to a podcast where Mauro Porcini was being interviewed.  He’s the Chief Design Officer at PepsiCo and has just released a book called “The Human Side of Innovation”[1].   He talks passionately about the importance of human-centricity in design, holistically instilling design thinking and embracing technology with o...

9 mins
Blog
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Neuroscience

The Patient Voice in Major Depressive Disorder (MDD): Social Media Listening vs. Google Trends Analysis

Here at HRW we love to seek out the most innovative methodologies and ‘stress test’ them to ensure robustness in dat...

4 mins
Blog
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Neuroscience

A Patient Segmentation: A Slightly Alternative Methodology

Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister compa...

7 mins
Blog
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Qualitative Excellence

Infographic: Our Segmentation Philosophy

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0 mins
Blog
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Qualitative Excellence

Strength in Numbers: Our above average approach to segmentation

My journey with segmentation began when I first joined the mmr-group.  Much of the research we did was obviously lookin...

12 mins
Blog
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Innovation

Making the Right Choice for Your Campaign: INTER:COM One Year On

It has already been over a year since we launched INTER:COM, our specialized approach to communications testing. In that...

3 mins
Blog
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Qualitative Excellence

A Mile in Their Shoes: Techniques to Access the True Patient Journey

“Before you judge a man, walk a mile in their shoes.” Each day in market research, we try to walk a mile in another&...

6 mins
Blog
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Innovation

HRW’s Technological Affinity Score – Predicting Response to Tech Innovations

Here at HRW, we work with a multitude of digital methodologies that bring us closer to the reality of patients and physi...

4 mins
Blog
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Innovation

Fusion and Focus: Mapping the landscape of oncology using mixed-specialty groups

Oncology is a fantastic and curious beast. Seemingly every day, an email drops into my inbox, despondently revealing tha...

7 mins
Blog
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Qualitative Excellence

Reality Check: Living and breathing with our respondents through adapted ethnography

At HRW, our core ethos is to ‘access the reality’ of our respondents’ world, and we have developed a wide and robu...

6 mins
Blog
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Innovation

Keeping the Cogs Turning: Saving time and driving simple efficiencies in qualitative analysis

Our proud HRW Innovation Challenge winners take you through their simple but smart contribution to our business, that ba...

7 mins

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