The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at PepsiCo and has just released a book called “The Human Side of Innovation”[1]. He talks passionately about the importance of human-centricity in design, holistically instilling design thinking and embracing technology with o...
The Patient Voice in Major Depressive Disorder (MDD): Social Media Listening vs. Google Trends Analysis
Here at HRW we love to seek out the most innovative methodologies and ‘stress test’ them to ensure robustness in dat...
A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister compa...
Infographic: Our Segmentation Philosophy
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Strength in Numbers: Our above average approach to segmentation
My journey with segmentation began when I first joined the mmr-group. Much of the research we did was obviously lookin...
Making the Right Choice for Your Campaign: INTER:COM One Year On
It has already been over a year since we launched INTER:COM, our specialized approach to communications testing. In that...
A Mile in Their Shoes: Techniques to Access the True Patient Journey
“Before you judge a man, walk a mile in their shoes.” Each day in market research, we try to walk a mile in another&...
HRW’s Technological Affinity Score – Predicting Response to Tech Innovations
Here at HRW, we work with a multitude of digital methodologies that bring us closer to the reality of patients and physi...
Fusion and Focus: Mapping the landscape of oncology using mixed-specialty groups
Oncology is a fantastic and curious beast. Seemingly every day, an email drops into my inbox, despondently revealing tha...
Reality Check: Living and breathing with our respondents through adapted ethnography
At HRW, our core ethos is to ‘access the reality’ of our respondents’ world, and we have developed a wide and robu...
Keeping the Cogs Turning: Saving time and driving simple efficiencies in qualitative analysis
Our proud HRW Innovation Challenge winners take you through their simple but smart contribution to our business, that ba...
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