Small is Beautiful: Optimising Quantitative Approach in Healthcare
If like me, you have previously worked in consumer research, in the first few weeks of working in the pharmaceutical industry, you may well have raised the odd eyebrow when presented with a quantitative sample size of 30 respondents. And whilst you may have initially scoffed at such a paltry base size, after only a few months you will find yourse...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
Sharing is Caring: The Future of Decision Making
As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister compa...
Competitive Fast Association Test: Slow—slow—quick-quick—slow
As any good dancer knows, the rhythm of a dance is critical to its performance. In the quickstep, the slow-slow-quick-qu...
Measuring ideas that ‘stick’
We’re told that “all advertising is good advertising”, but common sense tells us that this just isn’t tru...
Tracking Ahead of Expectations – HRW’s Approach to ATU Tracking
ATU tracking research can be one of the most powerful sources of insights – identifying trends early that enable marke...
Infographic: Our Segmentation Philosophy
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