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A Patient Segmentation: A Slightly Alternative Methodology

Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister company (MMR) was founded on their use of attitudinal segmentations. We employ industry-recognised and proprietary segmentation techniques and statistical expertise which allow our segmentations to be based on both the rational and emo...

7 mins
Blog
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Quantitative Excellence

Competitive Fast Association Test: Slow—slow—quick-quick—slow

As any good dancer knows, the rhythm of a dance is critical to its performance. In the quickstep, the slow-slow-quick-qu...

6 mins
Blog
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Quantitative Excellence

Measuring ideas that ‘stick’

  We’re told that “all advertising is good advertising”, but common sense tells us that this just isn’t tru...

6 mins
Blog
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Quantitative Excellence

Tracking Ahead of Expectations – HRW’s Approach to ATU Tracking

ATU tracking research can be one of the most powerful sources of insights – identifying trends early that enable marke...

4 mins
Blog
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Qualitative Excellence

Infographic: Our Segmentation Philosophy

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0 mins
Blog
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Qualitative Excellence

Strength in Numbers: Our above average approach to segmentation

My journey with segmentation began when I first joined the mmr-group.  Much of the research we did was obviously lookin...

12 mins
Blog
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Conferences

MADS East 2019

December 2019 marked the inaugural run of MADS (Marketing and Data Science) East conference, following four years of whi...

10 mins
Blog
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Quantitative Excellence

The Theory of Evolution – HRW’s Approach to Tracking

As can happen with many research projects, trackers begin with team buy-in and clear intentions; but quickly become bloa...

4 mins
Blog
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Quantitative Excellence

The HRW segmentation process: Art supported by Science

I was recently reading about the behavioural bias known as the false consensus effect, which leads us to overestimate th...

7 mins
Blog
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Innovation

Big data and social media listening: Is there a future for traditional healthcare market research?

A number of years back some very wild claims were being made about the future of big data. Some were suggesting that tra...

12 mins
Blog
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Innovation

HRW’s Technological Affinity Score – Predicting Response to Tech Innovations

Here at HRW, we work with a multitude of digital methodologies that bring us closer to the reality of patients and physi...

4 mins

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