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Small is Beautiful: Optimising Quantitative Approach in Healthcare

If like me, you have previously worked in consumer research, in the first few weeks of working in the pharmaceutical industry, you may well have raised the odd eyebrow when presented with a quantitative sample size of 30 respondents.  And whilst you may have initially scoffed at such a paltry base size, after only a few months you will find yourse...

6 mins
Innovation
Blog
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Digital

Generative AI in Healthcare Market Research

Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...

10 mins
Blog
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Patient Research

Through the Eyes of a Clinical Trial Patient

At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...

6 mins
Blog
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Conferences

Sharing is Caring: The Future of Decision Making

As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...

10 mins
Digital
Blog
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Conferences

Key Takeaways from Digital Health World Congress 2023

One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...

5 mins
Blog
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Innovation

The Chatbot: Using AI in Market Research Methodologies

Let’s have a chat We’re all talking about it!  The launch of open AI platforms like ChatGPT has caused much exci...

4 mins
Blog
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Neuroscience

A Patient Segmentation: A Slightly Alternative Methodology

Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister compa...

7 mins
Blog
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Quantitative Excellence

Competitive Fast Association Test: Slow—slow—quick-quick—slow

As any good dancer knows, the rhythm of a dance is critical to its performance. In the quickstep, the slow-slow-quick-qu...

6 mins
Blog
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Quantitative Excellence

Measuring ideas that ‘stick’

  We’re told that “all advertising is good advertising”, but common sense tells us that this just isn’t tru...

6 mins
Blog
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Quantitative Excellence

Tracking Ahead of Expectations – HRW’s Approach to ATU Tracking

ATU tracking research can be one of the most powerful sources of insights – identifying trends early that enable marke...

4 mins
Blog
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Qualitative Excellence

Infographic: Our Segmentation Philosophy

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0 mins

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