The Complexities of Predicting Future Drug Performance
How can we predict future drug performance? When thinking about how we can predict future drug performance, and how we can predict things in general, we should always consider the following questions: What will you be doing one minute from now? How about in a week’s time? And what about one year from now? The first question is proba...
Segmentation and Targeting in the Pharma Industry
The Power of Segmentation in Healthcare Segmentation can be one of the most powerful tools for launching targeted and...
Novelty Bias
To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...
Optimising Quantitative Approach in Healthcare
If like me, you have previously worked in consumer research, in the first few weeks of working in the pharmaceutical ind...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
Sharing is Caring: The Future of Decision Making
As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister compa...
Competitive Fast Association Test: Slow—slow—quick-quick—slow
As any good dancer knows, the rhythm of a dance is critical to its performance. In the quickstep, the slow-slow-quick-qu...