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Small is Beautiful: Optimising Quantitative Approach in Healthcare

If like me, you have previously worked in consumer research, in the first few weeks of working in the pharmaceutical industry, you may well have raised the odd eyebrow when presented with a quantitative sample size of 30 respondents.  And whilst you may have initially scoffed at such a paltry base size, after only a few months you will find yourse...

6 mins
Blog
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Events

Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits

As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...

8 mins
Blog
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Neuroscience

A User Guide: How To Live With Epilepsy

My name is Kirsty Page, and I have epilepsy.   It does seem somewhat dramatic to say it out loud like that; it feels...

10 mins
Innovation
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Digital

Generative AI in Healthcare Market Research

Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...

10 mins
Blog
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Patient Research

Through the Eyes of a Clinical Trial Patient

At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...

6 mins
Blog
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Conferences

Sharing is Caring: The Future of Decision Making

As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...

10 mins
Blog
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Innovation

The Chatbot: Using AI in Market Research Methodologies

Let’s have a chat We’re all talking about it!  The launch of open AI platforms like ChatGPT has caused much exci...

4 mins
Blog
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Conferences

Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research

Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...

5 mins
Blog
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Neuroscience

Schizophrenia: Our Multi-Faceted Approach to Recruiting Hard to Reach Patient Populations

24th May represents World Schizophrenia Awareness Day- which is a day dedicated to raising awareness for a mental health...

5 mins
Blog
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Neuroscience

Huntington’s Disease: Under the Microscope

Huntington’s disease (HD), also known as Huntington’s chorea, is an inherited neurodegenerative disorder that gradua...

8 mins
Blog
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Behavioural Science

Appeal to Authority

Three students were discussing an upcoming history exam. The first student said, "I'm not sure about this answer, but I ...

9 mins

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