Small is Beautiful: Optimising Quantitative Approach in Healthcare
If like me, you have previously worked in consumer research, in the first few weeks of working in the pharmaceutical industry, you may well have raised the odd eyebrow when presented with a quantitative sample size of 30 respondents. And whilst you may have initially scoffed at such a paltry base size, after only a few months you will find yourse...
Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits
As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...
A User Guide: How To Live With Epilepsy
My name is Kirsty Page, and I have epilepsy. It does seem somewhat dramatic to say it out loud like that; it feels...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
Sharing is Caring: The Future of Decision Making
As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research
Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...
Schizophrenia: Our Multi-Faceted Approach to Recruiting Hard to Reach Patient Populations
24th May represents World Schizophrenia Awareness Day- which is a day dedicated to raising awareness for a mental health...
Huntington’s Disease: Under the Microscope
Huntington’s disease (HD), also known as Huntington’s chorea, is an inherited neurodegenerative disorder that gradua...
Appeal to Authority
Three students were discussing an upcoming history exam. The first student said, "I'm not sure about this answer, but I ...
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