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NLP – Handle with Care
Building NLP theory into research practice: Easy does it! Over the past thirty years there has been much debate over the validity of using NLP techniques in market research. Does NLP represent an exciting way of thinking by providing a framework that will revolutionise our work, or does it actually re-package what we, as good researchers, are alrea...
3D – Give patients a fighting chance
We’ve all been there, using our teeth or a pair of scissors to open packaging from any number of domestic products. It...
3D Research from HRW – Device, Diagnostics, Delivery
Recent research suggests that 85% of people struggle with everyday packaging, so what chance do patients have when using...