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A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister company (MMR) was founded on their use of attitudinal segmentations. We employ industry-recognised and proprietary segmentation techniques and statistical expertise which allow our segmentations to be based on both the rational and emo...
ASH Conference 2022: Key Takeaways
My experience at the 64th annual ASH Meeting and Exposition was marked by a series of firsts: My first time attending an...
Exploring Digital Medicines And Their Future In Psychiatry
Context in the Disease Area Psychiatric conditions are extremely complex diseases which aren’t always well understood ...
Exploring Mental Health: Our Key Takeaway Messages From The Mental Health Conference 2022
At HRW, maintaining and improving mental health is part of our mission statement. To keep to this central goal and to up...
ESMO 2022 Reflections: Tumour Infiltrating Lymphocytes (TILs) Step into the Spotlight
Attending my first in-person oncology conference since COVID struck was a fantastic experience — ESMO Congress 2022 ...
Competitive Fast Association Test: Slow—slow—quick-quick—slow
As any good dancer knows, the rhythm of a dance is critical to its performance. In the quickstep, the slow-slow-quick-qu...
Epilepsy Neuromodulation
Alexandra Petrache, valued member of HRW Synapse and HRW Shift, has long been interested in the potential to use brain s...
The Best of Behavioural Science: Our Experience from Two Conferences
From June 6-10, members of HRW Shift, our in-house behavioural science consultancy team attended not just one, but two b...
Stepping Into The World Of Neuroscience: Our Key Takeaways From The FENs Conference
At HRW, we love keeping up to speed on the latest developments in a vast range of therapy areas: and our neuroscience sp...
Key Takeaways from This Year’s Annual EphMRA Conference
After a short break from market research due to maternity leave, I was very excited to attend EphMRA this year to hear a...
COVID-19 and Behavioural Science: Why Nudges are More Crucial than Ever Before
COVID-19: Past and Present Think back to the reactions when the COVID-19 crisis first emerged. Governments in disarray, ...