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Artificial Intelligence in Market Research
A few years have passed since we first started hearing of Artificial Intelligence in market research, and how this new technology was set to revolutionize the industry. Since the beginning, HRW’s Innovation Team have been closely monitoring, testing, and evaluating developments of AI in market research. We use self-funded research and client part...
Tracking Ahead of Expectations – HRW’s Approach to ATU Tracking
ATU tracking research can be one of the most powerful sources of insights – identifying trends early that enable marke...
The 2021 Brainstorms Festival: Sleep in Mental Health and its Potential for Therapy
On three afternoons this March, Rhiannon Phillips, a Behavioural Scientist with our multidisciplinary behavioural scienc...
BSPA Conference 2021: Shaping the Future of Sustainable Behaviour Change
Allie Dautrich, from our multidisciplinary team of behavioral scientists (HRW Shift) was looking forward to attending th...
ASCO 2021: Hitting Cancer Hard Early; Bringing Therapies into the Adjuvant Setting
Like last year, the 2021 American Society of Clinical Oncology (ASCO) conference was held virtually, from June 4-8. Hear...
How do you communicate with credibility? Reflecting on the 2021 BSPHN Conference
The past year has been a busy one for behavioural scientists. At the core of a successful response to COVID-19 lies a be...
The Impact of COVID-19 on Cancer Care: One Year On
In March 2020, it became apparent that across the world, our lives were going to change significantly though few of us w...
Infographic: Data Science Team
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Are you “Positive and Future Focused” or a “Restriction Rejector”? Segmenting the population during the pandemic
It’s undeniable that the ongoing COVID-19 pandemic has had a huge impact on behaviour and attitudes – not only t...
What do you Meme? What the behavioural science of memes can teach us about communication
COVID-19, and the associated lockdowns, has recalibrated the way we communicate. Our social circles have contracted, fac...
Battling Bad Design to Make Great Data Shine
The anniversary of the onset of the COVID-19 pandemic in the UK is almost upon us: a full year of curves, charts, and ha...