HRW is delighted to have been named as a finalist for the Best of Business Intelligence (BOBI) award for ‘Agency of the Year’.

This year the BOBI awards (presented in May), are celebrating their 10th anniversary and have introduced new awards for ‘Agency of the Year’ and ‘Pharma Company of the Year’. The agency shortlist was selected by a panel of judges from pharma companies who reviewed all entries and selected the agencies best qualified for the award. We were honoured to be selected from such a broad pool to be considered for this award, and to be brought forward to the next phase which is a voting phase commencing in March. HRW’s Global Managing director, Caroline Jameson, has said of the shortlisting, “I am thrilled to see HRW shortlisted for this new ‘Agency of the Year’ award. We’re proud of our amazing people, innovative solutions, and client service excellence that the judging panel recognised. We are absolutely delighted to be shortlised and hope we can count on our clients, colleagues, and partners to vote for us when the voting opens”.

The HRW team have also been shortlisted for a panel-judged award in the ‘Best Business Impact’ category. The submission, titled ‘Clarity from the Crystal Ball: how targeted design and impactful outputs helped Boehringer forecast the future’ has been shortlisted by the judging panel and will proceed to the final round of judging for the coveted ‘Best Business Impact’ BOBI award. Co-submitted with YuuKi Ochiai from Boehringer Ingelheim and Katy Irving, Lucy Wates, Faye Holmes, and Clare Zamble from HRW, the entry showcased a piece of forecasting research in a complex competitive respiratory environment that had wide-ranging strategic and tactical implications for the client. With the ultimate impact of forecasting the future accurately as well as informing strategic decisions that saved over £1.9 million per year.

It’s safe to say that the whole team at HRW are proud and excited to be recognised by our peers in the industry through being named as finalists for these awards and we cross fingers and look forward to the awards ceremony in May 2016 to find out the results.

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