HCPs play a key role in driving treatment choice, however even with their extensive knowledge and experience, they’re still prone to the same behavioural biases we’re prone to, as well as what patients are prone to. At HRW, identifying behavioural biases within HCP’s helps us to identify the most affective methodology for interviews, and find behavioural nudges and solutions to these barriers that we may identify within our research. Join Alexandra Petrache, Senior Behavioural Science Analyst, Tony Jiang, Behavioural Science Analyst, and Rory Mitchell, Research Executive in the HRW Shift team’s latest podcast, ‘Common Biases within HCP Research’, as they discuss the most common biases they’ve encountered when carrying out HCP research, and how they can be both explored and overcome within market research. Get in touch If you particularly enjoyed this months episode, or have a question you’d like to be answered, please feel free to contact the Shift team on shift@hrwhealthcare.com or head over to the HRW Shift Twitter Apply Now!