Union

At HRW, we’ve carried out numerous patient research projects across several different therapy areas. During this research, we’ve discovered some biases affecting patients don’t always come from the patients themselves, but instead reflects the environment surrounding them such as how accessible treatment is and the patients experience with HCP’s.

Alexandra Petrache, Behavioural Science Analyst, Rhiannon Phillips, Associate Director of Behavioural Science, and David Manshrek, Behavioural Science Analyst discuss some of these biases we’ve encountered when carrying out patient research including emotional overload, learned helplessness and illusion of transparency, and how best to respond to them in part two of the Shift teams podcast series exploring the common biases that HCPs and patients face.

Get in touch

If you particularly enjoyed this months episode, or have a question you’d like to be answered, please feel free to contact the Shift team on shift@hrwhealthcare.com or head over to the HRW Shift Twitter

Apply Now!

Get in touch:





    I would like to receive news and information from HRW
    I agree to the HRW privacy policy

      Sign up to our newsletter

      If you wish to hear about our latest blogs, podcasts, webinars, and team news, simply enter your email to sign up to our monthly newsletter.

      Cookies

      We use cookies to give you the best possible experience. We can also use it to analyze the behavior of users in order to continuously improve the website for you. Data Policy

      analytical Essential