At HRW, we’ve carried out numerous patient research projects across several different therapy areas. During this research, we’ve discovered some biases affecting patients don’t always come from the patients themselves, but instead reflects the environment surrounding them such as how accessible treatment is and the patients experience with HCP’s.

Alexandra Petrache, Behavioural Science Analyst, Rhiannon Phillips, Associate Director of Behavioural Science, and David Manshrek, Behavioural Science Analyst discuss some of these biases we’ve encountered when carrying out patient research including emotional overload, learned helplessness and illusion of transparency, and how best to respond to them in part two of the Shift teams podcast series exploring the common biases that HCPs and patients face.

Get in touch

If you particularly enjoyed this months episode, or have a question you’d like to be answered, please feel free to contact the Shift team on shift@hrwhealthcare.com or head over to the HRW Shift Twitter

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