Has the fear and anxiety of discovering a diagnosis ever held you back from reaching out to your GP? HRW Shift, our team of behavioural science experts have often seen procrastination as a pattern of behaviour when carrying out research. Individuals tend to delay and avoid tasks that are associated with negative emotions, such as fear or boredom; instead, we prioritise tasks that come with positive emotions. Join Alexandra Petrache, Senior Behavioural Science Analyst and Oliver Day, Behavioural Science Analyst, both valued members of HRW Shift, our team of award-winning team of Behavioural Scientists, as they discover why we may procrastinate and what we can do to avoid this. Get in touch If you particularly enjoyed this months episode, or have a question you’d like to be answered, please feel free to contact the Shift team on shift@hrwhealthcare.com or head over to the HRW Shift Twitter To read our blog, ‘Introducing the Mooning Effect: The Ostrich Effect’s Dark Side, click here Apply Now!