Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to uncover unconscious biases and underlying motivators. However, when it comes to quantitative studies, some remain uncertain about its role in interpreting the data. In HRW Shift’s latest podcast, Saket Rao and Jeremy Koloski, both Behavioural scientists, join Nicola Vyas, Senior Director and Head of Quant Research, to explore how behavioural science can enrich every phase of quantitative research. If you’d like to find out more about the Fast Association Test, click here for a piece that was published earlier in the year by a member of the team, and was also presented at last year’s BHBIA Annual Conference Apply Now!