We put so much trust in LLMs, but do we know why? Imagine working with a colleague who is fast, confident, articulate, and always available. You would rely on them, right? That is exactly why large language models are so persuasive, and why they can be so risky. Our latest Behavioural science whitepaper explores the cognitive biases that make AI outputs feel more credible than they often are. It looks at why confidence is mistaken for accuracy, how clear language boosts perceived truth, and the subtle ways AI reinforces our existing beliefs. It also questions how something that is always available can quietly become a default authority. If you are using AI in marketing, communications, strategy, or decision-making, this is not something to overlook. We have only scratched the surface here. To read the full piece, reach out to the team by filling in the Contact form below. Apply Now!