Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their facial expressions is very enticing. Whilst facial coding looks promising on the surface, the science just doesn’t support it. This article explains why facial coding technology and ‘insights’ do not stand up to scrutiny....
Revolutionising Healthcare with AI
I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...
Artificial Intelligence in Market Research
A few years have passed since we first started hearing of Artificial Intelligence in market research, and how this new t...