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The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much excitement, but latterly, also some significant concern. But in the midst of this wider and important debate about safety and legislation, let’s not forget the value of more bespoke and tailored AI solutions which already support us...
Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research
Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
Why Neuromarketing Techniques Can’t Tell Us If You’d Rather Have Pepsi Or Coke
An array of techniques have cropped up in recent years, with the purpose of interpreting signals that our body gives to ...
Artificial Intelligence in Market Research
A few years have passed since we first started hearing of Artificial Intelligence in market research, and how this new t...
The BHBIA 2019 Winter Seminar: “Let’s be Frenemies…. You, Me, and AI”
In December, my colleague Richard Hutchings (Senior Research Manager) and I attended the BHBIA Winter Seminar in London ...