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Motivation and Behavioural Science: How to Build Habits That Stick
Ever started the day in your gym gear but never made it out the door? Or stocked your fridge with healthy snacks, only to reach for the chocolate by day two? When it comes to changing our health habits, motivation often feels like the hardest part. We all want to feel driven and consistent, but what actually keeps us going? Understanding Motiva...
The Power of Connection
A New Chapter With the opening of our new office space in London, we’ve been reflecting on what really makes a workpl...
Availability Bias in Healthcare
What is the Availability Bias? At HRW Shift, we know the Availability bias is our tendency to judge how likel...
Shift Summer Book Club: Rule Makers and Rule Breakers
HRW Shift is a multi-cultural team hailing from the US, UK, Australia, India, Italy, Israel and China, we often discover...
From Stadiums to Clinics: How Social Proof Is Shaping Perception
Professional women’s football has long faced an uphill battle. It has been dismissed by media figures who should have ...
Understanding the Hot-Cold Empathy Gap
What Is the Hot Cold Empathy Gap? We like to believe we make rational decisions, but current emotional state plays a ...
Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing communication campaigns with healthcare professionals for over 20 years. Below are six tips...
Random Acts of Medicine: Book Review
Random Acts of Medicine explores a range of fascinating case studies detailing the authors’ natural experiments reveal...
Mentoring at Google: A Day in the Life of a Behavioural Scientist
As one of the leading healthcare market research agencies, we have had the chance to speak at industry leading events li...
The Power of Language in Healthcare
“Words matter” – a short yet powerful opening sentence by keynote speaker Anantha Shankar (Senior Vice Chancellor ...
Implicit Bias: The Hippocampus and Pattern Completion
The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emoti...