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Battle of the Bots: Which AI Gives the Best Behaviour Change?
Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptation... or heed their creator’s warnings not to seek advice for important information? To test this out, we pitted ChatGPT and Microsoft Copilot against each other and marked their answers against high-quality behavioural scie...
Novelty Bias
To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...
Behavioural Science in the Wild: HRW Shift Book Club
Academic research into the value and efficacy of using behavioural science to encourage positive behaviour change has sh...
Getting to the Heart of it: Lessons from Two Books on Overcoming Tricky Biases in Customer-Centric Research
We all know that understanding and meeting customer needs is key to business success, but what are some of the obstacles...
Key Reflections from The European Conference on Mental Health
Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...
Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits
As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...
Appeal to Authority
Three students were discussing an upcoming history exam. The first student said, "I'm not sure about this answer, but I ...
It’s Only Natural: Dissecting The Appeal to Nature Fallacy
Nature knows best You know the scene. Lulled by David Attenborough dulcet tones, you watch as a pack of wildebeest graz...
The Story of Projection Bias: How our emotions today can lead to potentially fatal outcomes
At the time of writing, it is September 21 in New York – the time of year where you would ordinarily expect the heat o...
HRW Shift Summer Book Club: The Power of Regret
No regrets. It’s a common tattoo and mantra for many people who want to seize the day. But what if regret wasn’t suc...
The Best of Behavioural Science: Our Experience from Two Conferences
From June 6-10, members of HRW Shift, our in-house behavioural science consultancy team attended not just one, but two b...