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Concept testing that reflects the cascade of behaviour change
The challenge How can we effectively communicate about our brand in ad concepts? What will really resonate with our customers longer term? What are the key themes that will really provide a hook for behaviour change? These are questions we as a research agency are asked time and time again by our clients when they are testing campaigns. But the a...
HRW Presents on Behavioural Economics at EphMRA
At the European Pharmaceutical Market Research Association (EphMRA) conference in Frankfurt, July 22nd, HRW presented a ...
What ‘#TheDress’ can teach about research
This month on the Internet a big debate erupted over a photo of a dress that created an optical illusion; some saw the d...