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Why UX Research Matters in Healthcare
UX (user experience) research is becoming more important in healthcare as both consumer and clinical technologies expand. From AI in clinical workflows & patient-facing tools, direct-to-consumer care models, and the rise of wearables, digital healthcare increasingly depends on experiences that are clear, accessible, and easy to adopt. In this e...
The Five DTx Success Factors
Healthcare is part of our everyday lives, whether it’s taking medication, going for a run, or tracking sleep. But as d...
DTC Marketing in Healthcare: Breaking Through the Noise
Direct-to-Consumer marketing is becoming a critical capability for healthcare brands. As regulatory change, digital acce...
Bringing Rigour to Behavioural Interventions in a Digital World
The digital healthcare market is growing fast: from digital therapeutics and AI diagnostic tools to patient smartphone a...
Digital Empathy: Analysing Linguistic and Emotional Patterns in AI-Simulated Medical Consultations
Ever wonder how to access the reality of Doctor-Patient interactions? Borrowing from chatbot approaches that have b...
Concept to Adoption: How to Master Pharma Digital Engagement
Digital engagement is transforming how pharmaceutical companies connect with patients and HCPs. With the rise of digital...
Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
The BHBIA 2019 Winter Seminar: “Let’s be Frenemies…. You, Me, and AI”
In December, my colleague Richard Hutchings (Senior Research Manager) and I attended the BHBIA Winter Seminar in London ...
One Day workshop on Going Digital: Implications for Market Research
Evaluating new digital technology and how to apply it effectively in market research, is a topic very close to our heart...