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Facial Coding: Can You Judge a Book By Its Cover?

The idea that you can read someone’s emotions from their facial expressions is very enticing.  Whilst facial coding looks promising on the surface, the science just doesn’t support it.  This article explains why facial coding technology and ‘insights’ do not stand up to scrutiny.    What is facial coding in the context of market resea...

9 mins
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Key Takeaways from Digital Health World Congress 2023

One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...

5 mins

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