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How Healthcare UX and Digital Patient Experiences Impact Patient Outcomes
How can healthcare UX and digital patient experiences impact patient outcomes? well, imagine: You have a minor health concern you keep meaning to check. It’s not urgent, but you want reassurance that it’s nothing serious. You start online. Search results give possibilities, but not certainty. One clinic looks promising, but its site...
What Your Smartwatch Reveals About Human Behaviour: Patient Engagement
Millions of people wear smartwatches to track their health, fitness and wellbeing. Yet their greatest success may have l...
Digital Health and Wearable Technology: How Prevention is Reshaping Healthcare
What if the most important moment in healthcare happens before a diagnosis is ever made? Healthcare systems continue ...
Why UX Research Matters in Healthcare
UX (user experience) research is becoming more important in healthcare as both consumer and clinical technologies expand...
The Five DTx Success Factors
Healthcare is part of our everyday lives, whether it’s taking medication, going for a run, or tracking sleep. But as d...
DTC Marketing in Healthcare: Breaking Through the Noise
Direct-to-Consumer marketing is becoming a critical capability for healthcare brands. As regulatory change, digital acce...
Bringing Rigour to Behavioural Interventions in a Digital World
The digital healthcare market is growing fast: from digital therapeutics and AI diagnostic tools to patient smartphone a...
Digital Empathy: Analysing Linguistic and Emotional Patterns in AI-Simulated Medical Consultations
Ever wonder how to access the reality of Doctor-Patient interactions? Borrowing from chatbot approaches that have b...
Concept to Adoption: How to Master Pharma Digital Engagement
Digital engagement is transforming how pharmaceutical companies connect with patients and HCPs. With the rise of digital...
Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...