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AI Patient Proxies: The New HCP Mistake
Why do we continue to assume that patients themselves aren’t the best source for understanding the lived experience? Historically, healthcare professionals (HCPs) have often been used as proxies for patients, based on the belief that clinical expertise naturally provides insight into patient needs. However, research has consistently shown that...
AI in Healthcare: A Critical Perspective for Insight Leaders
"Your scientists were so preoccupied with whether or not they could, that they didn’t stop to think if they should." ...
AI in Healthcare Language: Lessons from Translating Market Research
As AI continues to reshape industries, healthcare market research is no exception. At HRW, we’re constantly exploring ...
Digital Empathy: Analysing Linguistic and Emotional Patterns in AI-Simulated Medical Consultations
Ever wonder how to access the reality of Doctor-Patient interactions? Borrowing from chatbot approaches that have b...
HRW’s Innovation Challenge: Celebrating Creativity and Impact
HRW's Innovation Challenge: Celebrating Creativity and Impact Innovation is at the heart of HRW, driving forward new ...
Navigating the Risks of AI in Market Research
The explosion in AI tools over the last 2 years has brought with it numerous new abilities as well as efficiencies withi...
AI Fundamentals
As we all know, AI has become a buzzword over the past year or so. Despite its omnipresence, you may still feel unclear ...
HRW 2024 Annual Innovation Challenge
The Importance of Innovation at HRW Innovation has always been an important and integral part of HRW – both externall...
Revolutionising Healthcare with AI
I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...
Fraudulent Responses in AI
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Key Takeaways from The Digital Pharma Innovation Conference
The team attended the DPI conference, which covered hot topics from how to engage with HCPs in a post COVID era, through...