Navigating the Risks of AI in Market Research
The explosion in AI tools over the last 2 years has brought with it numerous new abilities as well as efficiencies within market research. However, with these advancements come significant risks that must be carefully considered. The unchecked use of AI in market research can lead to a variety of issues around accuracy, data privacy, and overrelian...
Revolutionising Healthcare with AI
I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
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