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HIV Insights: What You Need to Know to Drive Impact
World AIDS Day reminds us that HIV is not over. More than 40 million people globally live with HIV, and disruptions in funding and services risk reversing decades of progress. Keeping HIV on the global health agenda is essential, and that starts with understanding the latest HIV insights. HIV Is Not Over Despite decades of progress, HIV remains a...
Fraudulent Responses in AI
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Breaking Through Simple Appeal with Sticky Metrics and AI
As a researcher, you’ll probably be familiar with the halo effect, a cognitive bias whereby positive impressions of a ...
Infographic: Our Segmentation Philosophy
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Strength in Numbers: Our Above Average Approach to Segmentation
My journey with segmentation began when I first joined the mmr-group. Much of the research we did was obviously lookin...
A Mile in Their Shoes: Techniques to Access the True Patient Journey
“Before you judge a man, walk a mile in their shoes.” Each day in market research, we try to walk a mile in another&...
Intrinsic Segmentation – The Antidote to Meaningless Means
How often do you hear professionals making casual reference to ‘the customer’, as if customers constitute a singular...
Debriefs, Reports, and Charts: Where data goes to die…?
Data visualisation and the power of humour, illustration, and design. Data can be a funny thing. Particularly when it’...
HRW’s Technological Affinity Score – Predicting Response to Tech Innovations
Here at HRW, we work with a multitude of digital methodologies that bring us closer to the reality of patients and physi...
Keeping the Cogs Turning: Saving time and driving simple efficiencies in qualitative analysis
Our proud HRW Innovation Challenge winners take you through their simple but smart contribution to our business, that ba...
Blending quant and qual to paint a new picture…
An approach to research which challenges our traditional thinking and considers both rational and emotional elements of ...