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GDPR is just the golden rule with a new name
We’re no strangers to acronyms in the healthcare market research world; MR, AE, CL, TDI. ZINC, BHBIA, EphMRA… even our name, HRW, is an acronym. But lately there has been a lot of commotion over a new acronym; GDPR; General Data Protection Regulation, coming into effect across Europe. HRW head of operations and BHBIA ethics and compliance commi...
One size does NOT fit all
“That’ll be £16.55 please”, she insisted. I stood there in confusion. Moving from Northern Ireland to London had ...
18th Oct – One day workshop on ‘Bringing Qualitative and Quantitative Insights to Life’
Does this sound familiar? You have conducted a fascinating research project and you are tremendously excited about shari...
Age Before Beauty… Can less senior physicians provide value in a market research setting?
We spend hours slaving over screeners and debating our sampling strategy: but can we think differently about the seniori...
Get real! A deep-dive into the world of dynamic stimulus as a tool to enhance research outcomes
Do we really reflect reality when we share traditional stimulus material in the market research setting? Jess Woodhead (...
The power of social media – it continues to surprise and delight
We know that social media is a powerful tool and that tapping into it for the likes of social media scraping or accessin...
Long live the IDI
Innovation vs. Classic The continued relevance of the IDI within the ever-changing qualitative landscape An inquisitive ...
Research Spotlight: Mixed Qualitative Methods
In this case study, we pick apart the recipe for a successful multi-method research project, and highlight some key tech...
Research Spotlight: Fearless forecasting
For many, the term ‘Forecasting’ can sound like an enormous quantitative and analytical undertaking. The type of pro...
NLP – Handle with Care
Building NLP theory into research practice: Easy does it! Over the past thirty years there has been much debate over the...