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HIV Insights: What You Need to Know to Drive Impact
World AIDS Day reminds us that HIV is not over. More than 40 million people globally live with HIV, and disruptions in funding and services risk reversing decades of progress. Keeping HIV on the global health agenda is essential, and that starts with understanding the latest HIV insights. HIV Is Not Over Despite decades of progress, HIV remains a...
Quantitative Data: Rethinking the Norm
When it comes to understanding if a product or concept is good enough, normative data is a helpful place to start. It te...
The Complexities of Predicting Future Drug Performance
How can we predict future drug performance? When thinking about how we can predict future drug performance, and how we c...
Segmentation and Targeting in the Pharma Industry
The Power of Segmentation in Healthcare Segmentation can be one of the most powerful tools for launching targeted and...
Novelty Bias
To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...
Optimising Quantitative Approach in Healthcare
If like me, you have previously worked in consumer research, in the first few weeks of working in the pharmaceutical ind...
Competitive Fast Association Test: Slow—slow—quick-quick—slow
As any good dancer knows, the rhythm of a dance is critical to its performance. In the quickstep, the slow-slow-quick-qu...
HRW in 2022: Uniting Data Science and Behavioural Science
Our Quant philosophy at HRW is grounded in two areas – data science and behavioural science. We believe that combining...
Measuring ideas that ‘stick’
We’re told that “all advertising is good advertising”, but common sense tells us that this just isn’t tru...
Tracking Ahead of Expectations – HRW’s Approach to ATU Tracking
ATU tracking research can be one of the most powerful sources of insights – identifying trends early that enable marke...
Infographic: Data Science Team
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