If you wish to hear about our latest blogs, podcasts, webinars, and team news, simply enter your email to sign up to our monthly newsletter.
HRW’s Technological Affinity Score – Predicting Response to Tech Innovations
Here at HRW, we work with a multitude of digital methodologies that bring us closer to the reality of patients and physicians. Alongside our interaction with participants through forward-thinking research tools, many of our clients are also seeking to understand how they can provide customers with technology-based solutions to better meet their nee...
Predictive Analytics – The important insight might be in data you already have
One of the current buzzwords flying around our industry at the moment (despite being over 70 years old) is predictive an...
Blending quant and qual to paint a new picture…
An approach to research which challenges our traditional thinking and considers both rational and emotional elements of ...
GDPR is just the golden rule with a new name
We’re no strangers to acronyms in the healthcare market research world; MR, AE, CL, TDI. ZINC, BHBIA, EphMRA… even o...
Prediction markets: Don’t ask people about cricket when they have no idea
When forecasting future demand or making accurate assumptions about how a product or concept will perform, an emerging t...
One size does NOT fit all
“That’ll be £16.55 please”, she insisted. I stood there in confusion. Moving from Northern Ireland to London had ...
18th Oct – One day workshop on ‘Bringing Qualitative and Quantitative Insights to Life’
Does this sound familiar? You have conducted a fascinating research project and you are tremendously excited about shari...
Playing by the rules: Using gamification to improve data quality
Respondent feedback tells us time and again that some standard quantitative surveys can become long, complex, and somewh...
Get real! A deep-dive into the world of dynamic stimulus as a tool to enhance research outcomes
Do we really reflect reality when we share traditional stimulus material in the market research setting? Jess Woodhead (...
Research Spotlight: Fearless forecasting
For many, the term ‘Forecasting’ can sound like an enormous quantitative and analytical undertaking. The type of pro...