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HRW’s Technological Affinity Score – Predicting Response to Tech Innovations
Here at HRW, we work with a multitude of digital methodologies that bring us closer to the reality of patients and physicians. Alongside our interaction with participants through forward-thinking research tools, many of our clients are also seeking to understand how they can provide customers with technology-based solutions to better meet their nee...
What is Predictive Analytics? A Guide to Better Market Forecasting
Predictive analytics may be one of the most talked-about terms in market research today, but the concept itself is far f...
Blending quant and qual to paint a new picture…
An approach to research which challenges our traditional thinking and considers both rational and emotional elements of ...
GDPR is just the golden rule with a new name
We’re no strangers to acronyms in the healthcare market research world; MR, AE, CL, TDI. ZINC, BHBIA, EphMRA… even o...
Prediction markets: Don’t ask people about cricket when they have no idea
When forecasting future demand or making accurate assumptions about how a product or concept will perform, an emerging t...
One size does NOT fit all
“That’ll be £16.55 please”, she insisted. I stood there in confusion. Moving from Northern Ireland to London had ...
18th Oct – One day workshop on ‘Bringing Qualitative and Quantitative Insights to Life’
Does this sound familiar? You have conducted a fascinating research project and you are tremendously excited about shari...
Playing by the rules: Using gamification to improve data quality
Respondent feedback tells us time and again that some standard quantitative surveys can become long, complex, and somewh...
Get real! A deep-dive into the world of dynamic stimulus as a tool to enhance research outcomes
Do we really reflect reality when we share traditional stimulus material in the market research setting? Jess Woodhead (...
Research Spotlight: Fearless forecasting
For many, the term ‘Forecasting’ can sound like an enormous quantitative and analytical undertaking. The type of pro...