“Agile” has become somewhat of a buzzword, but often, it’s used in various contexts and with different interpretations. In market research, “agile” doesn’t just mean fast turnaround; it’s a different way of working, taking a collaborative and iterative approach in order to continuously improve.

Faye Holmes, Research Director, reflects on the approach to reveal the true benefits, drawbacks and share principles for successful “agile working” in our latest webinar.

If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

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