How far can AI really go in replacing or supporting research expertise? In this session, we put AI head-to-head with human researchers across key stages of the qualitative process. Based on findings from a recent blinded HRW study, we explored how AI performs in designing discussion guides, moderating conversations, and analysing large volumes of interview data. By watching you’ll leave with a clearer view of where AI delivers real value, where human expertise remains essential, and how to strike the right balance between the two. Sound intriguing? To access this on-demand webinar, simply fill out the form below and include the message: ‘AI Versus Researchers’ Apply Now!