When pharma and device companies are developing important and novel digital offerings, it’s essential that the experience of using them is truly engaging and pleasurable for the end user. But how do we ensure these offerings meet customer needs and are smartly designed right from the start?

During our 3rd Annual Innovation Day Webinar series, Esme Barrow-Williams, Senior Director and Jess Woodhead, Vice President, looked at the various stages of development of different digital offerings and how the market research approaches need to flex to answer these needs.

To gain access to this on demand webinar, please contact h.butlin-moran@hrwhealthcare.com with the subject line ‘An Engaging Experience: User Experience puts the Customers at the Heart of Digital Offering Developments’. 


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