Are We Really Capturing How Patients Behave? Traditional research methods often fall short, skewed by the Hawthorne effect and social desirability bias, they can paint an incomplete picture of real patient behaviour. In our final session, titled ‘Beyond Self-Reports: Leveraging Digital Tools and Passive Methodologies to Capture Authentic Patient Behaviour’ Samyukta Kumar, Senior Behavioural Science Analyst and Katy Irving, Global Head of Behavioural Science, explored how cutting-edge digital tools, like wearables, sensors, social media analytics, and Reality Mine data, are helping us uncover genuine patient actions and adherence patterns. In this webinar, you’ll learn how to overcome common biases and capture authentic behaviour, discover when to use passive vs. traditional methods for deeper insights have get hands-on examples of digital tools you can start using straight. Sounds interesting? To access this on-demand webinar, simply fill out the form below and include the message: ‘Beyond Self-Reports: Leveraging Digital Tools and Passive Methodologies to Capture Authentic Patient Behaviour’ Apply Now!