Can you capture unconscious reactions to your communications? Can you used non-verbal cues to validate verbalized responses? Hearing what your customers think about your communications doesn’t give you the whole picture. Techniques that measure uncontrollable physical responses to stimuli, such as eye-tracking and facial coding, can be used to help validate verbal reactions or provide nuances to hep optimise communications or pick a “winner”. We will be talking about how these techniques work in practice, our experiences using these in communications testing, and where we feel they can provide the most value for your research in our latest webinar, ‘Beyond the Response: Eye-tracking and Facial Coding’, presented by Nicole Shalette, Vice President and Kirsty Page, Associate Director. If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording. Apply Now!