NOVA, the in-house research innovation team for our mother company MMR, have been running exciting experiments to explore and push the boundaries of what is possible with Conversational AI.

Annie Nellar, Innovations Analyst (NOVA), shares what they’ve learnt from applying these tools across various domains of consumer research to determine whether they add detail in consumer language and ladder down on individuals responses. She also explains that all ‘bots’ are not built equally and why it’s important to understand how ‘intelligent’ they really are in our latest webinar, ‘Chatbots – Valuable Investment?’.

If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

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