On Tuesday 16th February 2021, we were delighted to launch HRW’s inaugural Celebration of Behavioural Science. This complimentary webinar series, hosted by our in-house experts, explored a range of BSci topics: ranging from “beginner” to “advanced” expertise, and including an opportunity for free advice on your questions about applying this exciting tool to your business questions. Our programme for 2021 included: Get It Out Of Your System: Going Beyond System 1 and System 2 Exploring the MINDSPACE Prioritisation of “Nudge” Tactics Understanding the COM-B Model Surprising Situations Where BSci has Provided Powerful Answers Behavioural Science Agony Aunt Clinic for Free Advice Our first session, presented by Katy Irving, Global Head of Behavioural Science, explores best practice for how to apply behavioural economics to market research, and illustrates an example-filled journey through the project lifecycle to see how a lens on specific biases supercharges research and recommendations. If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording. Apply Now!