Social media listening can often be a solution for understanding ‘the voice of the patient’, however it is also subject to social desirability bias as nowadays, people tend to post what’s socially acceptable rather than what they’re really feeling. Instead, patients turn to ‘Dr. Google’ with more honest concerns before reaching out to their healthcare professional. At HRW, we tested this hypothesis and ran a pilot study contrasting the outputs on social media listening and Google trends analysis.

Join Abigail Graham, Senior Research Executive, as she showcases the benefits and pitfalls of both public and private sources, and provides insight on how to make the most of the data at our digital fingertips.

If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

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