In this session, we shared innovative techniques in applying behavioural science to flesh out patient and caregiver segments. This clarifies the WHY behind patient and caregiver behaviour. Rather than speaking about their behaviour in isolation, we explain how the behavioural characteristics of patients and caregivers influence one another and lead to predictable behaviours. Our clients can then shape their messaging to match the behavioural profile of each segment. To gain access to this on-demand webinar, please contact h.butlin-moran@hrwhealthcare.com with the subject line ‘How Behavioural Science Can Bring Patient and Caregiver Segments To Life’. Apply Now!