In this session, we shared innovative techniques in applying behavioural science to flesh out patient and caregiver segments. This clarifies the WHY behind patient and caregiver behaviour. Rather than speaking about their behaviour in isolation, we explain how the behavioural characteristics of patients and caregivers influence one another and lead to predictable behaviours. Our clients can then shape their messaging to match the behavioural profile of each segment. Want to know what you can expect from this webinar session? Gain an understanding of how behavioural science can be leveraged to beef up your segmentations and customise your communications Gain knowledge to paint a more realistic picture of your customers and speak to them in a consistent and motivating manner. To gain access to this on-demand webinar, please fill out the form below and include the message ‘Request to access How Behavioural Science Can Bring Patient and Caregiver Segments To Life webinar’ Apply Now!