A key challenge in research is that we are terrible at predicting what we (and others) will think and do in the future. In this webinar we explored current thinking and future trends around how behavioural science thinking and emerging and innovative methodologies can help us overcome this challenge and get better at ‘predicting the future’. To gain access to this on-demand webinar, please contact h.butlin-moran@hrwhealthcare.com with the subject line ‘How Can Behavioural Science Help Us Predict The Future?’ Apply Now!