Influence is all around us, and so much of our thinking happens in the non-conscious brain…

In this session, led by our Global Head of Behavioural Science, Katy Irving, we review a framework that helps to understand just a few of more than 300 biases that comprise non-conscious decision influencers from behavioural science.

During the webinar, Katy will guide you through four areas: Context/Environment, Peers, Individual, and Choice.

Each area is accompanied by a compelling introduction to the bias, examples of where you’ll have seen it yourself in everyday life; guidance on how to elicit it in a market research environment and a case study of where this particular factor was revealed to a client by HRW Shift and the resulting change in strategy for the client team.

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